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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
~subject:"Experience goods"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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