//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Verlegh, Peeter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Brand management
2
Customer integration
2
Digital marketing
2
Kundenintegration
2
Markenführung
2
Relationship marketing
2
Social media
2
Viral marketing
2
Virales Marketing
2
Authenticity
1
Brand
1
Brand essence
1
Brand image
1
Brand perception
1
Customer engagement
1
Customer engagement practices
1
Digital customer engagement
1
Digitalisierung
1
Digitization
1
Gesundheitsvorsorge
1
Markenartikel
1
Markenimage
1
Personality psychology
1
Persönlichkeitspsychologie
1
Preventive care
1
Selbstevaluation
1
Self-assessment
1
Taxonomy
1
assimilation and contrast effects
1
brand perosnality
1
consumer identity
1
online brand endorsements
1
self-evaluation
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Verlegh, Peeter
Hoffman, Donna L.
4
Novak, Thomas P.
4
Pauwels, Koen
4
Verhoef, Peter C.
4
Eigenraam, Anniek W.
3
Gensler, Sonja
3
Labrecque, Lauren I.
3
Reijmersdal, Eva A. van
3
Spann, Martin
3
Andrews, Michelle
2
Bacile, Todd J.
2
Bart, Yakov
2
Bijmolt, Tammo H. A.
2
Dens, Nathalie
2
Eelen, Jiska
2
Eisend, Martin
2
Goic, Marcel
2
Gottschalk, Sabrina Alexandra
2
Grisaffe, Douglas B.
2
Hayes, Jameson L.
2
Hennig-Thurau, Thorsten
2
Hofacker, Charles F.
2
Hollebeek, Linda D.
2
Hudders, Liselot
2
Keeling, Debbie Isobel
2
Lam, Shun Yin
2
Lu, Qiang
2
Mafael, Alexander
2
Malthouse, Edward C.
2
Noort, Guda van
2
Papatla, Purushottam
2
Pelsmacker, Patrick de
2
Ruyter, Ko de
2
Skiera, Bernd
2
VanMeter, Rebecca A.
2
Wiertz, Caroline
2
Aa, Eva P. van der
1
Abhishek, Vibhanshu
1
Abou Nabout, Nadia
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
European Advertising Academy
2
Advances in advertising research
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
2
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
3
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->