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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Brand management"
~subject:"Competition policy"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Brand management
Competition policy
Online-Marketing
Consumer behaviour
146
Konsumentenverhalten
146
Internet marketing
132
Social Web
105
Social web
105
Online retailing
52
Online-Handel
52
Viral marketing
52
Virales Marketing
52
Beziehungsmarketing
46
Relationship marketing
46
E-commerce
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Electronic Commerce
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Advertising effects
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Social media
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Werbewirkung
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Article in journal
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141
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English
141
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Hoffman, Donna L.
4
Novak, Thomas P.
4
Pauwels, Koen
4
Verhoef, Peter C.
4
Eigenraam, Anniek W.
3
Gensler, Sonja
3
Labrecque, Lauren I.
3
Reijmersdal, Eva A. van
3
Spann, Martin
3
Verlegh, Peeter
3
Andrews, Michelle
2
Bacile, Todd J.
2
Bart, Yakov
2
Bernritter, Stefan F.
2
Bijmolt, Tammo H. A.
2
Dens, Nathalie
2
Eelen, Jiska
2
Eisend, Martin
2
Goic, Marcel
2
Gottschalk, Sabrina Alexandra
2
Grisaffe, Douglas B.
2
Hayes, Jameson L.
2
Hennig-Thurau, Thorsten
2
Hofacker, Charles F.
2
Hollebeek, Linda D.
2
Hudders, Liselot
2
Keeling, Debbie Isobel
2
Lam, Shun Yin
2
Lu, Qiang
2
Mafael, Alexander
2
Malthouse, Edward C.
2
Noort, Guda van
2
Papatla, Purushottam
2
Pelsmacker, Patrick de
2
Ruyter, Ko de
2
Skiera, Bernd
2
VanMeter, Rebecca A.
2
Wiertz, Caroline
2
Aa, Eva P. van der
1
Abhishek, Vibhanshu
1
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
365
Review of industrial organization : RIO
250
Journal of retailing and consumer services
224
International journal of internet marketing and advertising : IJIMA
215
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
153
International journal of industrial organization
140
Journal of marketing communications
119
Journal of advertising research
115
Journal of competition law & economics
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
112
International journal of advertising : the review of marketing communications
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
International journal of hospitality management
93
Management science : journal of the Institute for Operations Research and the Management Sciences
92
International journal of electronic marketing and retailing : IJEMR
90
Information systems research : ISR
89
Journal of internet commerce
84
Technological forecasting & social change : an international journal
84
Tourism management : research, policies, practice
83
Journal of promotion management : innovations in planning and applied research
79
The journal of product & brand management
77
Industrial marketing management : the international journal for industrial and high-tech firms
75
Review of industrial organization
71
The journal of brand management : an international journal
71
International journal of advertising : the quarterly review of marketing communications
70
Electronic commerce research
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Cogent business & management
65
Business horizons
64
Psychology & marketing
63
International journal of technology marketing : IJTMkt
60
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
58
Journal of marketing management : MM
57
Journal of promotion management : JPM
57
Journal of electronic commerce research : JECR
56
Journal of management information systems : JMIS
56
Journal of marketing
56
Telecommunications policy : the international journal of digital economy, data sciences and new media
55
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All
ECONIS (ZBW)
141
Showing
1
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10
of
141
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date (oldest first)
1
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
2
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
3
Modeling advertisers' willingness to pay in TV commercial slot auctions
Shi, Yang
;
Zhao, Ying
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 120-133
Persistent link: https://www.econbiz.de/10012129488
Saved in:
4
The impact of market competition on search advertising
Yang, Yupin
;
Lu, Qiang
;
Tang, Guanting
;
Pei, Jian
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 46-55
Persistent link: https://www.econbiz.de/10011292340
Saved in:
5
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
6
Using websites to recruit franchisee candidates
López-Fernández, Begoña
;
Perrigot, Rozenn
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
Saved in:
7
Using
internet
behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
8
Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
Saved in:
9
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
10
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
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