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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Satisfaction"
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Deutschland
Markenimage
Satisfaction
Beziehungsmarketing
3
Brand image
3
Brand loyalty
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markentreue
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Relationship marketing
3
Social Web
2
Social web
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Brand
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Brand community
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Community
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Community loyalty
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Gemeinschaft
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Innovation
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Innovation diffusion
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Innovationsdiffusion
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Interactivity
1
Internet marketing
1
Loyalty
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Markenartikel
1
Mobile communications
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Mobile device adoption
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Mobilkommunikation
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Multigeneration
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Online consumer behavior
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Online retailing
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Online-Handel
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Online-Marketing
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Openness in communication
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Parasocial interaction
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Perception
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Perception of brand community character
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Johnen, Marius
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Labrecque, Lauren I.
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Lam, Shun Yin
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Relling, Marleen
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Ringle, Christian M.
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Sattler, Henrik
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Schnittka, Oliver
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Shankar, Venkatesh
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The journal of product & brand management
20
Journal of retailing and consumer services
18
The journal of brand management : an international journal
18
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
7
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Innovatives Markenmanagement
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
Research
3
SpringerLink / Bücher
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
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ECONIS (ZBW)
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Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
2
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
3
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
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