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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Digitale Plattform"
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Search: subject_exact:"Soziales Web"
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Digitale Plattform
Social Web
105
Social web
105
Consumer behaviour
63
Konsumentenverhalten
63
Internet marketing
62
Online-Marketing
62
Social media
39
Viral marketing
34
Virales Marketing
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Brand management
29
Markenführung
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Beziehungsmarketing
26
Relationship marketing
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Brand image
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Markenimage
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Brand
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Markenartikel
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Customer integration
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Online retailing
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Online-Handel
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Persönlichkeitspsychologie
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Advertising
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Digital marketing
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Bruggen, Gerrit H. van
1
Felten, Claudio
1
Jeon, Seongmin
1
Moch, Nicole
1
Noort, Guda van
1
Park, Eunho
1
Rangaswamy, Arvind
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Shmargad, Yotam
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Song, Minjae
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Watts, Jameson K. M.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
23
Information systems research : ISR
20
Electronic markets : EM ; the international journal of electronic commerce and business media
16
Technological forecasting & social change : an international journal
15
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of retailing and consumer services
10
Internet policy review : journal on internet regulation
9
Journal of management information systems : JMIS
9
Discussion papers / CEPR
7
Tourism management : research, policies, practice
7
Web 2.0 : neue Perspektiven für Marketing und Medien
7
Electronic commerce research
6
International journal of electronic commerce : IJEC
6
International journal of production economics
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
Business horizons
5
Management information systems : mis quarterly
5
Strategic management journal
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
CESifo working papers
4
California management review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of hospitality management
4
Journal of global information management
4
Journal of open innovation : technology, market, and complexity
4
Marketing science
4
Springer eBook Collection
4
Working papers / BRIE
4
Discussion paper series / IZA
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of networking and virtual organisations : IJNVO
3
International journal of production research
3
JRC digital economy working paper
3
Journal of business models : JOBM
3
Journal of marketing
3
Journal of media business studies
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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1
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
2
Is the daily deal social shopping? : an empirical analysis of customer panel data
Song, Minjae
;
Park, Eunho
;
Yoo, Byungjoon
;
Jeon, Seongmin
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 57-76
Persistent link: https://www.econbiz.de/10011482832
Saved in:
3
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
4
Online damage control : the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
Noort, Guda van
;
Willemsen, Lotte M.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 131-140
Persistent link: https://www.econbiz.de/10009569267
Saved in:
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