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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Elektronischer Datenträger als Beilage"
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Search: subject_exact:"Mediennutzung"
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Media usage
4
Mediennutzung
4
Internet marketing
3
Online-Marketing
3
Internet
2
Beziehungsmarketing
1
Co-creation
1
Co-production
1
Communication theory
1
Consumer behaviour
1
Customer integration
1
Customization
1
Dienstleistungsmarketing
1
Digitale Dienste
1
Emotion
1
Innovation adoption
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Innovationsakzeptanz
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Konsumentenverhalten
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Kundenintegration
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Marketing communication
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Marketing management
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Marketing strategy
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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Measurement
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Media industries
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Messung
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Mobile Marketing
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Mobile communications
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Mobile marketing
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Mobilkommunikation
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Mobiltelefon
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Personal media
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Relationship marketing
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SMS
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Service logic
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Service-Dominant Logic
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Article
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Article in journal
Aufsatzsammlung
Elektronischer Datenträger als Beilage
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Bacile, Todd J.
1
Chiang, Jeongwen
1
Ewing, Michael
1
Gregor, Shirley
1
Lam, Shun Yin
1
Lin, Aleck
1
Papatla, Purushottam
1
Parasuraman, A.
1
Qiu, Guiyou
1
Swilley, Esther
1
Ye, Christine
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
15
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
The journal of consumer marketing
6
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Management information systems : mis quarterly
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Information systems frontiers : ISF ; a journal of research and innovation
4
Journal of marketing management : MM
4
SpringerLink / Bücher
4
The review of economics and statistics
4
Applied economics letters
3
Aus Politik und Zeitgeschichte : APuZ
3
Electronic commerce research and applications
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
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ECONIS (ZBW)
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
2
The effects of the dimensions of technology readiness on technology acceptance : an empirical analysis
Lam, Shun Yin
;
Chiang, Jeongwen
;
Parasuraman, A.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 19-39
Persistent link: https://www.econbiz.de/10003795381
Saved in:
3
Developing a scale to measure the enjoyment of web experiences
Lin, Aleck
;
Gregor, Shirley
;
Ewing, Michael
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 40-57
Persistent link: https://www.econbiz.de/10003795386
Saved in:
4
An empirical analysis of inter-acquisition time of free online content
Qiu, Guiyou
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 19-27
Persistent link: https://www.econbiz.de/10003747473
Saved in:
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