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~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject:"Internationales Marketing"
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International marketing
60
Internationales Marketing
60
Consumer behaviour
14
Konsumentenverhalten
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Multinationales Unternehmen
12
Transnational corporation
12
USA
12
United States
12
Brand management
6
Designation of origin
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Herkunftsbezeichnung
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Markenführung
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Vertriebsweg
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Brand image
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Emerging economies
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Marketingmanagement
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International competition
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English
60
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Cavusgil, S. Tamer
3
Hult, G. Tomas M.
3
Kotabe, Masaaki
3
Samiee, Saeed
3
Aulakh, Preet S.
2
Bello, Daniel C.
2
Buckley, Peter J.
2
Chabowski, Brian R.
2
Diamantopoulos, Adamantios
2
Katsikeas, Constantine S.
2
Magnusson, Peter
2
Westjohn, Stanford A.
2
Aksoy, Lerzan
1
Anderson, Erin
1
Ang, Swee Hoon
1
Arnold, Mark J.
1
Arunachalam, S.
1
Bahadir, S. Cem
1
Bharadwaj, Sundar G.
1
Biswas, Abhijit
1
Bonaccorsi, Andrea
1
Broderick, Amanda J.
1
Brouthers, Lance Eliot
1
Buck, Trevor
1
Casson, Mark
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Cavusgil, Erin
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Chandrashekaran, Murali
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Chang, Sue Ryung
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Chen, Haipeng
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Choquette, Eliane
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Chow, Cheris W. C.
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Christensen, Carl H.
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Cooksey, Ray W.
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Cote, Joseph A.
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Dass, Mayukh
1
Dinner, Isaac M.
1
Dou, Wenyu
1
Dyomina, Natalya
1
Ellis, Paul D.
1
Erdem, Tülin
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Journal of the Academy of Marketing Science
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Advances in international marketing
39
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
60
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1
A theoretical model of the formation and dissolution of emerging market international marketing alliances
Pedada, Kiran
;
Arunachalam, S.
;
Dass, Mayukh
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 826-847
Persistent link: https://www.econbiz.de/10012301270
Saved in:
2
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
3
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
4
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
5
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
6
Import-based market experience and firms’ exit from export markets
Choquette, Eliane
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 423-449
Persistent link: https://www.econbiz.de/10012007030
Saved in:
7
When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
Saved in:
8
The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of international business studies : JIBS ; an …
48
(
2017
)
8
,
pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
Saved in:
9
Effect of exporter’s incentives on foreign distributor’s role performance
Obadia, Claude
;
Bello, Daniel C.
;
Gilliland, David I.
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
8
,
pp. 960-983
Persistent link: https://www.econbiz.de/10011398753
Saved in:
10
Consumer ethnocentrism : reconceptualization and cross-cultural validation
Sharma, Piyush
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
3
,
pp. 381-389
Persistent link: https://www.econbiz.de/10010509563
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