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~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~isPartOf:"The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business"
~type_genre:"Aufsatz in Zeitschrift"
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International marketing
52
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Hult, G. Tomas M.
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
International marketing review
128
Journal of international marketing
120
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of international consumer marketing
33
Journal of euromarketing
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The journal of business & industrial marketing
17
Journal of world business : JWB
15
The journal of product & brand management
15
European journal of international management : EJIM
14
Marketing intelligence & planning
14
International journal of business and globalisation : IJBG
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing
13
Journal of marketing management : MM
13
Advances in international marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of East-West business
10
Journal of marketing communications
10
Business horizons
9
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Harvard business review : HBR
9
Información comercial española : ICE : revista de economía
9
International journal of export marketing
9
Journal of international management
9
International journal of emerging markets
8
Journal for global business advancement : JGBA
8
Journal of international trade & commerce
8
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ECONIS (ZBW)
52
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1
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
2
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
3
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
4
Import-based market experience and firms’ exit from export markets
Choquette, Eliane
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 423-449
Persistent link: https://www.econbiz.de/10012007030
Saved in:
5
The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of international business studies : JIBS ; an …
48
(
2017
)
8
,
pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
Saved in:
6
Effect of exporter’s incentives on foreign distributor’s role performance
Obadia, Claude
;
Bello, Daniel C.
;
Gilliland, David I.
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
8
,
pp. 960-983
Persistent link: https://www.econbiz.de/10011398753
Saved in:
7
Consumer ethnocentrism : reconceptualization and cross-cultural validation
Sharma, Piyush
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
3
,
pp. 381-389
Persistent link: https://www.econbiz.de/10010509563
Saved in:
8
Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
5
,
pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
Saved in:
9
Consumer responses to sexual advertising : the intersection of modernization, evolution, and international marketing
Wan, Wendy W. N.
;
Luk, Chung-leung
;
Chow, Cheris W. C.
- In:
Journal of international business studies : JIBS ; an …
45
(
2014
)
6
,
pp. 751-782
Persistent link: https://www.econbiz.de/10010396525
Saved in:
10
MNC subsidiary channel relationships as extended links : implications of global strategies
Hada, Mahima
;
Grewal, Rajdeep
;
Chandrashekaran, Murali
- In:
Journal of international business studies : JIBS ; an …
44
(
2013
)
8
,
pp. 787-812
Persistent link: https://www.econbiz.de/10010206160
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