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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of international food & agribusiness marketing : JIFAM"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
693
Konsumentenverhalten
693
Brand image
123
Markenimage
123
Brand management
112
Markenführung
112
Brand
67
Markenartikel
67
Advertising effects
63
Werbewirkung
63
Designation of origin
53
Herkunftsbezeichnung
53
Cultural identity
52
Kulturelle Identität
52
Beziehungsmarketing
49
China
49
Relationship marketing
49
USA
48
United States
48
Advertising
40
Werbung
40
Willingness to pay
40
Zahlungsbereitschaftsanalyse
40
Internet marketing
35
National culture
35
Nationalkultur
35
Online-Marketing
35
Online retailing
34
Online-Handel
34
Emotion
33
Experiment
33
India
33
Indien
33
Social Web
32
Social web
32
Viral marketing
32
Virales Marketing
32
Food
30
Lebensmittel
30
Comparison
29
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369
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27
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695
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2
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694
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8
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8
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3
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English
697
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Khare, Arpita
7
Canavari, Maurizio
5
Kim, Jungkeun
4
Phau, Ian
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Bagozzi, Richard P.
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Bruwer, Johan
3
Chikweche, Tendai
3
Drolet, Aimee
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Ghosh Chowdhury, Tilottama
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Mad Nasir Shamsudin
3
Madadi, Rozbeh
3
Meng, Juan
3
Schmitt, Bernd
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Tam, Leona
3
Wagner, Udo
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Allan, David
2
Anand, Sandip
2
Aschemann-Witzel, Jessica
2
Aspara, Jaakko
2
Basfirinci, Cigdem
2
Batra, Rajeev
2
Bechara, Antoine
2
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Published in...
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Journal of international consumer marketing
Journal of international food & agribusiness marketing : JIFAM
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,900
International journal of consumer studies
757
International journal of hospitality management
725
Psychology & marketing
654
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
262
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
697
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1
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
4
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
5
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
6
A cross-national study investigating the role of country of origin and word of mouth in expatriates' decision process when seeking a healthcare provider
Freundt, Valeria L. M. A.
;
Bortoluzzo, Adriana Bruscato
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10014321449
Saved in:
7
The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia
Intharacks, Jamealla
;
Chikweche, Tendai
;
Stanton, John
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10014321452
Saved in:
8
"No, thanks" : how do requests for feedback affect the consumption behavior of non-compliers?
Perez, Dikla
;
Oestreicher-Singer, Gal
;
Zalmanson, Lior
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 83-97
Persistent link: https://www.econbiz.de/10014265999
Saved in:
9
Young consumers' boycotting profiles in the UK and Finland : a comparative analysis
Tuominen, Jesse
;
Rantala, Eero
;
Tolvanen, Asko
; …
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 464-485
Persistent link: https://www.econbiz.de/10014422398
Saved in:
10
Shopping intentions during COVID-19 : what can canadian businesses learn to encourage future consumer support?
Puiras, Erika
;
Oliver, Casey
;
Cummings, Shayna
; …
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10014321456
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