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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of international marketing"
~subject:"Emerging economies"
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Search: subject_exact:"Internationales Marketing"
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Emerging economies
International marketing
154
Internationales Marketing
154
Consumer behaviour
62
Konsumentenverhalten
62
Brand management
38
Markenführung
38
Brand image
28
Markenimage
28
Globalisierung
26
Globalization
26
Multinationales Unternehmen
23
Transnational corporation
23
Marketing management
19
Marketingmanagement
19
Welt
19
World
19
Cultural identity
18
Kulturelle Identität
18
Beziehungsmarketing
16
Export
16
Relationship marketing
16
Firm performance
15
Schwellenländer
15
Unternehmenserfolg
15
Designation of origin
13
Herkunftsbezeichnung
13
Brand
12
China
12
Markenartikel
12
USA
12
United States
12
global brands
11
Internet marketing
10
Online-Marketing
10
international marketing
10
International market entry
9
Internationaler Markteintritt
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Export sector
8
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15
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Guo, Xiaoling
2
Adekambi, Souleïmane A.
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Alden, Dana
1
Asiati, Diah Isnaini
1
Bai, Xuan
1
Bhattacharya, Saurabh
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chang, Jeanine
1
Cheng, Zhang
1
Chirapanda, Suthawan
1
Coulter, Robin A.
1
Deligonul, Seyda
1
Heinberg, Martin
1
Ingenbleek, Paul T. M.
1
Jin, Jason Lu
1
Ju, Min
1
Kardes, Ilke
1
Karjaluoto, Heikki
1
Kaufmann, Lutz
1
Kelley, James B.
1
Lee, Julie A.
1
Li, Julie Juan
1
Llonch-Andreu, Joan
1
López-Lomelí, Miguel Ángel
1
Maas, Peter
1
Qu, Zhe
1
Riefler, Petra
1
Roesch, Jan-Frederik
1
Samiee, Saeed
1
Schlager, Tobias
1
Song, Peijian
1
Soutar, Geoffrey N.
1
Strizhakova, Yuliya
1
Taiminen, Kimmo
1
Trijp, Hans van
1
Wahid, Risqo
1
Zhou, Kevin Zheng
1
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Journal of international consumer marketing
Journal of international marketing
International marketing review
13
International journal of emerging markets
7
Journal of global marketing
7
Journal of business research : JBR
6
Harvard business review : HBR
4
International business review : the official journal of the European International Business Academy
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of strategic marketing
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Advances in international marketing
2
European journal of international management : EJIM
2
Harvard-Business-Manager : das Wissen der Besten
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business and globalisation : IJBG
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing in the fast changing world
2
Journal of Asia Business Studies
2
Journal of East-West business
2
Journal of marketing
2
Journal of marketing for higher education
2
Journal of the Academy of Marketing Science
2
Management for Professionals
2
New world marketing
2
Research handbook on export marketing
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
Acta Universitatis Danubius / Oeconomica
1
Advances in International Marketing Ser.
1
Asia Pacific business review
1
Asian journal of management cases
1
Business economics in a rapidly-changing world
1
Business horizons
1
Business practices in emerging and re-emerging markets
1
Business, society and politics : multinationals in emerging markets
1
Critical perspectives on international business
1
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ECONIS (ZBW)
15
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
3
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
4
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
5
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
Saved in:
6
How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
Saved in:
7
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
8
Integrating producers at the base of the pyramid with global markets : a market learning approach
Adekambi, Souleïmane A.
;
Ingenbleek, Paul T. M.
; …
- In:
Journal of international marketing
23
(
2015
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10011414945
Saved in:
9
Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
Saved in:
10
The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness
Chang, Jeanine
;
Bai, Xuan
;
Li, Julie Juan
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 73-93
Persistent link: https://www.econbiz.de/10011292295
Saved in:
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