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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
9
Konsumentenverhalten
9
Personalization
8
Internet marketing
7
Online-Marketing
7
Personalisierung
7
Virales Marketing
6
Online retailing
5
Online-Handel
5
Advertising effects
4
Werbewirkung
4
Advertising
3
Data Mining
3
Data mining
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Werbung
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Confidence
2
Social Web
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Social web
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Vertrauen
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personalization
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Aristotle's modes of persuasion
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Bibliometrics
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Bibliometrie
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China
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Chinese
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Creativity
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Credibility
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Data protection
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Internet
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Jugendliche
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Online behavioral advertising
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Perceived usefulness of online reviews
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Allred, Anthony
1
Amos, Clinton
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Chang, Ludwig M. K.
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Chu, Shu-Chuan
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Clare, Carl J.
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Deng, Tao
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King, Skylar
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Kolbe, Diana
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La, Liqing
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Lobsang, Tashi
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Mundel, Juan
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Ng, Raine
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Paucar Caceres, Alberto
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Prendergast, Gerard P.
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Ren, Qun
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Wright, Gillian
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Journal of international consumer marketing
Journal of marketing communications
Tourism management : research, policies, practice
17
International journal of hospitality management
13
Journal of business research : JBR
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
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European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
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Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer marketing
2
MIS quarterly
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Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The Cornell hospitality quarterly
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ECONIS (ZBW)
6
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1
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
2
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
3
Understanding consumers' sentiment expressions in online reviews : a hybrid approach
La, Liqing
;
Xu, Feifei
;
Ren, Qun
;
Zhen, Feng
;
Lobsang, Tashi
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 465-479
Persistent link: https://www.econbiz.de/10013361585
Saved in:
4
The features and effectiveness of Chinese language online recommendations
Ng, Raine
;
Prendergast, Gerard P.
;
Chang, Ludwig M. K.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
Saved in:
5
The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets : a Mexican perspective
Ventre, Ivan
;
Kolbe, Diana
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 287-299
Persistent link: https://www.econbiz.de/10012259388
Saved in:
6
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
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