Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Clinton Amos, Lixuan Zhang, Skylar King and Anthony Allred
| Year of publication: |
2022
|
|---|---|
| Authors: | Amos, Clinton ; Zhang, Lixuan ; King, Skylar ; Allred, Anthony |
| Subject: | Aristotle's modes of persuasion | online review persuasion | online review trust | online review usefulness | review valence effects | Virales Marketing | Viral marketing | Vertrauen | Confidence | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation | Personalisierung | Personalization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.1881806 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013371030