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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
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Search: subject_exact:"Verpackung"
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Consumer behaviour
Konsumentenverhalten
14
Packaging
14
Verpackung
14
Product design
8
Produktgestaltung
8
Brand image
3
Brand management
3
Children
3
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3
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preference
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package design
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Zhang, Dan
3
Alisara Rungnontarat Charinsarn
1
Borgelink, Bianca G. D.
1
Cheah, Isaac
1
Fransen, Marieke L.
1
Han, Yegyu
1
Honea, Heather
1
Horsky, Sharon
1
Kamleitner, Bernadette
1
Kuusik, Andres
1
Lockshin, Larry
1
Louviere, Jordan
1
Marckhgott, Eva
1
Mueller, Simone
1
Pandelaere, Mario
1
Pentus, Kristian
1
Ploom, Kerli
1
Rompay, Thomas J. L. van
1
Scammon, Debra L.
1
Seo, Joon Yong
1
Shimul, Anwar Sadat
1
Suci, Afred
1
Sudbury-Riley, Lynn
1
Varblane, Urmas
1
Wagner, Udo
1
Wang, Hui-Chih
1
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Journal of international consumer marketing
Marketing intelligence & planning
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
11
International journal of consumer studies
9
Journal of business research : JBR
7
Psychology & marketing
6
Multisensory packaging : designing new product experiences
5
Asia Pacific journal of marketing and logistics
4
International journal of wine business research : IJWBR
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of retailing
4
The journal of product & brand management
4
International journal of retail & distribution management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing communications
3
The international review of retail, distribution and consumer research
3
Amfiteatru economic : an economic and business research periodical
2
Australasian marketing journal
2
Cleaner and responsible consumption
2
Cogent business & management
2
European journal of marketing : EJM
2
European research studies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of islamic marketing and branding
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of food products marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Nepalese journal of finance : a publication of Uniglobe College
2
Olsztyn economic journal
2
Qualitative market research : an international journal
2
The journal of consumer marketing
2
Working papers / Cornell University, Charles H. Dyson School of Applied Economics and Management
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in Business-Related Scientific Research Conference, 2010
1
Agrarökonomische Diskussionsbeiträge
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
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ECONIS (ZBW)
14
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1
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
2
Can whimsically cute packaging overcome young consumer product unfamiliarity?
Suci, Afred
;
Wang, Hui-Chih
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 574-592
Persistent link: https://www.econbiz.de/10014313060
Saved in:
3
What language should be displayed on product packaging? : how unconventional lettering influences packaging and product evaluation
Wagner, Udo
;
Alisara Rungnontarat Charinsarn
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012423923
Saved in:
4
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
5
The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli
;
Pentus, Kristian
;
Kuusik, Andres
; …
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
Saved in:
6
Exploring age effects on children's preferences of package design : curvilinearity, figurativeness, and complexity
Zhang, Dan
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 416-434
Persistent link: https://www.econbiz.de/10012312904
Saved in:
7
Matte matters : when matte packaging increases perceptions of food naturalness
Marckhgott, Eva
;
Kamleitner, Bernadette
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 167-178
Persistent link: https://www.econbiz.de/10012059959
Saved in:
8
Color versus form : which matters more in children's preferences of package design?
Zhang, Dan
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10012200691
Saved in:
9
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
Saved in:
10
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
1
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