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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
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Search: subject:"Markenführung"
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Brand management
227
Markenführung
227
Consumer behaviour
150
Konsumentenverhalten
150
Brand image
138
Markenimage
138
Brand
81
Markenartikel
81
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
23
Werbewirkung
23
Luxury goods
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Luxusgüter
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India
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Indien
20
Brand loyalty
16
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Personality psychology
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Persönlichkeitspsychologie
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Brand extension
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8
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8
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Uggla, Henrik
11
Klink, Richard R.
4
Attri, Rekha
3
Otubanjo, Olutayo
3
Ruzzier, Mitja
3
Ahuvia, Aaron
2
Allan, David
2
Anand, Sandip
2
Arora, Amit
2
Arora, Anshu
2
Bagozzi, Richard P.
2
Banerjee, Shubhomoy
2
Batra, Rajeev
2
Chen, Qimei
2
Cleff, Thomas
2
DeSarbo, Wayne
2
Fazli-Salehi, Reza
2
Ghosh Chowdhury, Tilottama
2
Grewal, Rajdeep
2
Griffin, Abbie
2
Gunasti, Kunter
2
Jain, Ankita
2
Kakati, Rinalini P.
2
Kang, Inwon
2
Keller, Kevin Lane
2
Khan, Bilal Mustafa
2
Koo, Jakyung
2
Kouril, Michal
2
Labrecque, Lauren I.
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Lashgari, Maryam
2
Lehmann, Donald R.
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Lilien, Gary L.
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2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Mathews, Jose
2
McIntyre, John R.
2
Muralidhara, G. V.
2
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2
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Journal of international consumer marketing
Marketing letters : a journal of research in marketing
The IUP journal of brand management : IJBRM
Journal of business research : JBR
670
Industrial marketing management : the international journal for industrial and high-tech firms
643
The journal of brand management : an international journal
556
The journal of product & brand management
386
SpringerLink / Bücher
372
Journal of retailing and consumer services
295
The journal of business & industrial marketing
254
European journal of marketing : EJM
141
Journal of business-to-business marketing
132
Psychology & marketing
126
Marketing intelligence & planning
118
Springer eBook Collection
116
Journal of marketing management : MM
112
Asia Pacific journal of marketing and logistics
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Journal of marketing
109
Journal of marketing communications
109
International journal of hospitality management
103
Journal of strategic marketing
95
Journal of the Academy of Marketing Science
95
Research
90
Innovatives Markenmanagement
88
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of fashion marketing and management
65
Journal of advertising research
64
Springer eBook Collection / Business and Economics
64
International marketing review
62
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Qualitative market research : an international journal
61
Business horizons
60
Journal of marketing research : JMR
60
Cogent business & management
59
Gabler Edition Wissenschaft
59
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ECONIS (ZBW)
236
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236
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
3
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
4
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
5
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
6
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
7
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
8
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
9
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
10
How relationship quality drives knowledge sharing on Facebook brand pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
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