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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~isPartOf:"The marketing review"
~isPartOf:"Tourism and hospitality planning & development"
~isPartOf:"Tourism management : research, policies, practice"
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Product Placement
16
Product placement
16
Advertising effects
7
Werbewirkung
7
Consumer behaviour
5
Destination management
5
Destinationsmanagement
5
Fernsehprogramm
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1
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Chin, Shinyi
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Croy, W. Glen
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Heitmann, Sine
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Nicolau, Juan Luis
1
Noguti, Valeria
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Pandelaere, Mario
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Journal of international consumer marketing
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
The marketing review
Tourism and hospitality planning & development
Tourism management : research, policies, practice
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
29
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
11
Journal of advertising research
9
Journal of marketing communications
9
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Advertising in new formats and media : current research and implications for marketers
5
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Post-Print / HAL
5
The journal of brand management : an international journal
5
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Psychology & marketing
4
The journal of product & brand management
4
Beiträge zur Analyse und Entwicklung der Medien
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Journal of Indian business research
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Nürtinger Hochschulschriften : Schriftenreihe der Fachhochschule Nürtingen
3
Research
3
SpringerLink / Bücher
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Breaking new ground in theory and practice
2
Business horizons
2
Cutting edge international research
2
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ECONIS (ZBW)
16
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16
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1
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
2
Destination as product placement : an advertising strategy to impact beliefs and behavioral intentions
Jung, Eunkyeong
;
Childs, Michelle
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 178-193
Persistent link: https://www.econbiz.de/10012259374
Saved in:
3
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
4
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
Saved in:
5
Brand placement : new perspectives and a comprehensive definition
Kandhadai, Ravi
;
Saxena, Rajan
- In:
The marketing review
14
(
2014
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10011444900
Saved in:
6
Extending the product placement research agenda : the impact of hypervideo on interactivity and timing of product placement decisions
Lynn, Thoedore
;
Jaramillo, Artemisa
;
Muzellec, Laurent
- In:
The marketing review
14
(
2014
)
4
,
pp. 339-360
Persistent link: https://www.econbiz.de/10011444933
Saved in:
7
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
8
Product placement : a new definition, classificatory framework and agenda for future research
Chin, Shinyi
;
Wilson, Bradley
;
Russo, Angelina
- In:
The changing roles of advertising : [extended versions …
,
(pp. 73-85)
.
2013
Persistent link: https://www.econbiz.de/10009773053
Saved in:
9
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
10
Product placement and its effectiveness : a systematic review and propositions for future research
Chan, Fanny Fong Yee
- In:
The marketing review
12
(
2012
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10009549382
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