Product placement : a new definition, classificatory framework and agenda for future research
Year of publication: |
2013
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Authors: | Chin, Shinyi ; Wilson, Bradley ; Russo, Angelina |
Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 73-85
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Subject: | Product Placement | Product placement | Online-Marketing | Internet marketing | Definition |
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