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~isPartOf:"Journal of international consumer marketing"
~person:"Behnke, Gwendolyn"
~subject:"Germany"
~subject:"Theory"
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The effect of different degrees of regional accentedness in radio commercials : an experiment with German consumers
Hendriks, Berna
;
Meurs, Frank van
;
Behnke, Gwendolyn
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012200738
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