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~isPartOf:"Journal of international consumer marketing"
~person:"Sharma, Piyush"
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Consumer behaviour
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Cultural identity
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Kulturelle Identität
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China
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Comparison
1
Customer satisfaction
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Sharma, Piyush
Khare, Arpita
7
Phau, Ian
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
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Chikweche, Tendai
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Fazli-Salehi, Reza
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Gavish, Yossi
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Liu, Yu
3
Lopes, Evandro Luiz
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Madadi, Rozbeh
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Meng, Juan
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Shoham, Aviv
3
Allan, David
2
Anand, Sandip
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Basfirinci, Cigdem
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2
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2
Clark, Ronald A.
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Cude, Brenda J.
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Gupta, Shruti
2
Haytko, Diana L.
2
Hermans, Charles M.
2
Hornikx, Jos
2
Kang, Inwon
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Koo, Jakyung
2
Lee, Kaman
2
Lee, Wei-Na
2
Legohérel, Patrick
2
Manrai, Ajay K.
2
Matharu, Gurmeet Kaur
2
McIntyre, John R.
2
Messner, Wolfgang
2
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Journal of international consumer marketing
Journal of business research : JBR
7
The journal of services marketing
7
Marketing intelligence & planning
5
European journal of marketing : EJM
4
Journal of retailing and consumer services
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
A Research Agenda for Service Marketing
1
Contemporary research in e-branding
1
Handbook of research on Asian business
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of euromarketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Marketing Science
1
Palgrave pivot
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Psychology & marketing
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Springer eBook Collection
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SpringerLink / Bücher
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The journal of product & brand management
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ECONIS (ZBW)
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Exploring the role of IND-COL as a moderator in the comprehensive service evaluation model
Sharma, Piyush
;
Chen, Ivy S. N.
;
Luk, Sherriff T. K.
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 129-142
Persistent link: https://www.econbiz.de/10009545340
Saved in:
2
Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
Saved in:
3
Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 229-245
Persistent link: https://www.econbiz.de/10009270621
Saved in:
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