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~isPartOf:"Journal of international consumer marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Brand management
65
Markenführung
65
Consumer behaviour
56
Brand image
49
Markenimage
49
Brand
24
Markenartikel
24
Designation of origin
13
Herkunftsbezeichnung
13
International marketing
11
Internationales Marketing
11
Beziehungsmarketing
9
Luxury goods
9
Luxusgüter
9
Relationship marketing
9
China
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising effects
5
Confidence
5
Cultural identity
5
Kulturelle Identität
5
USA
5
United States
5
Vertrauen
5
Werbewirkung
5
purchase intention
5
Advertising
4
Brand extension
4
Brand loyalty
4
India
4
Indien
4
Markentransfer
4
Markentreue
4
Werbung
4
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Undetermined
42
Free
1
Type of publication
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Article
56
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
56
Language
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English
56
Author
All
Arora, Amit
2
Arora, Anshu
2
Fazli-Salehi, Reza
2
Kang, Inwon
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Phau, Ian
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Anand, Sandip
1
Andrews, Lynda
1
Arnita, Devi
1
Bacouël-Jentjens, Sabine
1
Banerjee, Shubhomoy
1
Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Bianchi, Constanza
1
Boyle, Peter J.
1
Branchik, Blaine
1
Bruning, Edward R.
1
Bui Nhat Vuong
1
Burnaz, Sebnem
1
Calantone, Roger J.
1
Caskey, D'Arcy
1
Cesaronic, Fabrizio
1
Chao, Paul
1
Chatterjee, Soumi
1
Chen, Changdong
1
Cheong, Edith
1
Chikweche, Tendai
1
Chiu, Candy Lim
1
Chung, Christina
1
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Published in...
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Journal of international consumer marketing
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
50
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
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ECONIS (ZBW)
56
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1
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
3
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
4
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
5
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
6
Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 314-332
Persistent link: https://www.econbiz.de/10014321484
Saved in:
7
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
8
How does the CEO's influence affect consumer brand trust? : the mediating effects of symbolic and environmental product perceptions
Furukawa, Hiroyasu
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10013167297
Saved in:
9
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
10
The effects of macro and micro country image on consumer brand preferences
Garcia de los Salmones Sanchez, Maria del Mar
;
Herrero, …
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 137-150
Persistent link: https://www.econbiz.de/10013167315
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