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~isPartOf:"Journal of international consumer marketing"
~subject:"Perception"
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Perception
Consumer behaviour
312
Konsumentenverhalten
312
Brand image
70
Markenimage
70
Brand management
56
Markenführung
56
Cultural identity
47
Kulturelle Identität
47
Designation of origin
43
Herkunftsbezeichnung
43
China
42
National culture
33
Nationalkultur
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USA
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United States
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Brand
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Markenartikel
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Comparison
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Vergleich
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India
26
Indien
26
Online retailing
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Online-Handel
25
International marketing
23
Internationales Marketing
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Luxury goods
22
Luxusgüter
22
Advertising effects
21
Werbewirkung
21
Social Web
20
Social web
20
Advertising
19
Beziehungsmarketing
19
Internet marketing
19
Online-Marketing
19
Relationship marketing
19
Werbung
19
purchase intention
15
Rules of origin
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South Korea
14
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Article
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Aliyev, Farhad
1
Basil, Michael
1
Cude, Brenda J.
1
Ekici, Nezahat
1
Erdogan, Bayram Zafer
1
Furukawa, Hiroyasu
1
Ho, Nga-Ki Mavis
1
Kuusik, Andres
1
Lee, Joseph Lok-Man
1
Li, Tiger
1
Pentus, Kristian
1
Ploom, Kerli
1
Seaton, Bruce
1
Siu, Noel Yee-Man
1
Varblane, Urmas
1
Wagner, Ralf
1
Xue, Fei
1
Yu, Jay Hyunjae
1
Zhang, Tracy Jun-Feng
1
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Journal of international consumer marketing
Journal of business research : JBR
72
Journal of retailing and consumer services
54
International journal of hospitality management
35
International journal of consumer studies
24
Psychology & marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of marketing research : JMR
20
Product experience
20
Journal of travel and tourism marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Marketing : ZFP ; journal of research and management
17
Journal of retailing
15
Marketing letters : a journal of research in marketing
15
Asia Pacific journal of marketing and logistics
13
Journal of marketing communications
12
SpringerLink / Bücher
12
Tourism management : research, policies, practice
12
International journal of advertising : the review of marketing communications
11
Journal of consumer behaviour : an international research review
11
The journal of product & brand management
11
The journal of consumer marketing
10
Journal of fashion marketing and management
9
NBER working paper series
9
The international review of retail, distribution and consumer research
9
Tourism management perspectives : TMP
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of customer behaviour
8
Journal of food products marketing
8
NBER Working Paper
8
The journal of brand management : an international journal
8
Working paper / National Bureau of Economic Research, Inc.
8
Young consumers : insight and ideas for responsible marketers
8
Cogent business & management
7
Journal of Islamic marketing
7
Journal of behavioral decision making
7
Journal of business ethics : JOBE
7
Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of marketing management : MM
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ECONIS (ZBW)
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1
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
2
How does the CEO's influence affect consumer brand trust? : the mediating effects of symbolic and environmental product perceptions
Furukawa, Hiroyasu
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10013167297
Saved in:
3
Does brand equity always work? : a study of the moderating effect of justice perceptions and consumer attribution towards Chinese consumers
Lee, Joseph Lok-Man
;
Siu, Noel Yee-Man
;
Zhang, Tracy …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10012200800
Saved in:
4
The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli
;
Pentus, Kristian
;
Kuusik, Andres
; …
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
Saved in:
5
The third-person perception of sex appeals in hedonic and utilitarian product ads
Ekici, Nezahat
;
Erdogan, Bayram Zafer
;
Basil, Michael
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10012259397
Saved in:
6
Cultural influence on luxury value perceptions : collectivist vs. individualist luxury perceptions
Aliyev, Farhad
;
Wagner, Ralf
- In:
Journal of international consumer marketing
30
(
2018
)
3
,
pp. 158-172
Persistent link: https://www.econbiz.de/10011917533
Saved in:
7
Emerging consumer orientation, ethical perceptions, and purchase intention in the counterfeit smartphone market in China
Li, Tiger
;
Seaton, Bruce
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10010513854
Saved in:
8
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
9
Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Yu, Jay Hyunjae
;
Cude, Brenda J.
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
Saved in:
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