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~isPartOf:"Journal of international food & agribusiness marketing : JIFAM"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer behavior"
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Consumer behaviour
607
Konsumentenverhalten
607
Brand management
107
Markenführung
107
Beziehungsmarketing
105
Relationship marketing
105
Brand image
100
Markenimage
100
Brand
53
Internet marketing
53
Markenartikel
53
Social Web
53
Social web
53
Online-Marketing
52
Advertising effects
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Einzelhandel
45
Retail trade
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Werbewirkung
45
Marketing management
42
Marketingmanagement
42
Customer satisfaction
37
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37
Online retailing
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Willingness to pay
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32
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32
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Food
27
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26
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Aufsatz in Zeitschrift
Article in journal
607
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Phau, Ian
8
Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Arli, Denni
5
Canavari, Maurizio
5
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Sharma, Piyush
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Schreier, Martin
4
Ailawadi, Kusum L.
3
Bang, Nguyen
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Chandukala, Sandeep R.
3
Cheah, Isaac
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Hollebeek, Linda D.
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Katona, Zsolt
3
Khare, Arpita
3
Kumar, Prashant
3
Kushwaha, Tarun
3
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Journal of international food & agribusiness marketing : JIFAM
Journal of marketing
Marketing intelligence & planning
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,896
International journal of consumer studies
756
International journal of hospitality management
725
Psychology & marketing
654
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
262
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Journal of hospitality marketing & management
243
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
232
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ECONIS (ZBW)
607
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1
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607
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1
Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
Saved in:
2
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
3
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
4
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
5
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
6
Effect of consumption values on consumer behavior : a Meta-analysis
Mason, Michela Cesarina
;
Oduro, Stephen
;
Umar, Rana Muhammad
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 923-944
Persistent link: https://www.econbiz.de/10014381225
Saved in:
7
How political identity shapes customer satisfaction
Fernandes, Daniel
;
Ordabayeva, Nailya
;
Han, Kyuhong
; …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 116-134
Persistent link: https://www.econbiz.de/10013438834
Saved in:
8
Connecting to place, people, and past : how products make us feel grounded
Eichinger, Isabel
;
Schreier, Martin
;
Van Osselaer, …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013258861
Saved in:
9
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
10
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
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