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~isPartOf:"Journal of international food & agribusiness marketing : JIFAM"
~isPartOf:"Journal of marketing communications"
~subject:"Experiment"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer behavior"
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Experiment
Consumer behaviour
384
Konsumentenverhalten
384
Advertising effects
133
Werbewirkung
133
Advertising
97
Werbung
95
Brand image
78
Brand management
78
Markenführung
78
Markenimage
78
Internet marketing
73
Online-Marketing
73
Social Web
48
Social web
48
Marketing management
38
Marketingmanagement
38
Viral marketing
34
Virales Marketing
34
Brand
33
Markenartikel
33
Beziehungsmarketing
27
Relationship marketing
27
Corporate Social Responsibility
24
Corporate social responsibility
24
Emotion
24
advertising
24
Food
22
Lebensmittel
22
Willingness to pay
22
Zahlungsbereitschaftsanalyse
22
Confidence
19
Vertrauen
19
social media
19
Bio-Lebensmittel
16
Organic food
16
Perception
16
Wahrnehmung
16
consumer behavior
16
Green marketing
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Aufsatz in Zeitschrift
Article in journal
19
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English
19
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Sar, Sela
2
Song, Doori
2
Amirshahi, Mirahmad
1
Barnes-Mauthe, Michele
1
Bee, Colleen
1
Bellman, Steven
1
Canavari, Maurizio
1
Castellini, Alessandra
1
Ceschi, Silvia
1
Chatterjee, Patrali
1
Chock, T. Makana
1
Chung, Jee Young
1
Dalakas, Vassilis
1
Del Giudice, Teresa
1
Geslani, Cheryl
1
Ghaffari, Farhad
1
Golan, Guy J.
1
Hansen, Håvard
1
Kim, Dong Hoo
1
Kim, Hyuksoo
1
Kim, Seoyeon
1
Kyriacou, Evdoxia
1
La Barbera, Francesco
1
Lee, Michael
1
Leung, PingSun
1
Lim, Joon Soo
1
Liu, Yi-Fen
1
Loke, Matthew Kok-ming
1
Melbye, Elisabeth Lind
1
Myers, Jun
1
Nai, Alessandro
1
Onozaka, Yuko
1
Palla, Polyxeni Jenny
1
Park, Young Eun
1
Rask, Amy
1
Rim, Hyejoon
1
Seeberg, Henrik Bech
1
Shamsollahi, Ali
1
Varan, Duane
1
Vecchio, Riccardo
1
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Published in...
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Journal of international food & agribusiness marketing : JIFAM
Journal of marketing communications
Journal of business research : JBR
78
Journal of economic behavior & organization : JEBO
63
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of behavioral and experimental economics
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of retailing and consumer services
46
Psychology & marketing
43
Journal of behavioral decision making
40
Food policy : economics planning and politics of food and agriculture
39
Journal of marketing research : JMR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of economic psychology : research in economic psychology and behavioral economics
37
International journal of hospitality management
28
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
Information systems research : ISR
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Experimental economics : a journal of the Economic Science Association
22
Marketing letters : a journal of research in marketing
20
International journal of electronic commerce : IJEC
19
Tourism management : research, policies, practice
19
American journal of agricultural economics
17
European economic review : EER
16
International journal of consumer studies
16
Journal of retailing
16
Journal of travel and tourism marketing
16
Journal of consumer research : JCR ; an interdisciplinary journal
15
Economics letters
14
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
14
European review of agricultural economics : ERAE
13
Management information systems : mis quarterly
13
Applied economics letters
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Agricultural economics : the journal of the International Association of Agricultural Economists
11
Energy economics
11
European journal of marketing : EJM
11
Journal of business ethics : JOBE
11
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ECONIS (ZBW)
19
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1
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
2
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
3
Consumer perceptions of online advertising of weight loss products : the role of social norms and perceived deception
Lim, Joon Soo
;
Chock, T. Makana
;
Golan, Guy J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10012203402
Saved in:
4
Consumer's response to time restrictions : role of construal level
Kim, Hyuksoo
;
Chung, Jee Young
;
Lee, Michael
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012203417
Saved in:
5
Watch out when expectancy is violated : an experiment of inconsistent CSR message cueing
Rim, Hyejoon
;
Park, Young Eun
;
Song, Doori
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 343-361
Persistent link: https://www.econbiz.de/10012203480
Saved in:
6
Anti-waste labeling and consumer willingness to pay
Del Giudice, Teresa
;
La Barbera, Francesco
;
Vecchio, …
- In:
Journal of international food & agribusiness marketing …
28
(
2016
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10011536130
Saved in:
7
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
8
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
9
What if you stop and think about it? : nutrition logos and product selection behavior
Onozaka, Yuko
;
Melbye, Elisabeth Lind
;
Hansen, Håvard
- In:
Journal of international food & agribusiness marketing …
26
(
2014
)
2
,
pp. 140-153
Persistent link: https://www.econbiz.de/10010358886
Saved in:
10
Parent-protecting advertising in product line extensions : role of communication strategy, message type and extension type
Liu, Yi-Fen
;
Wu, Chi-Cheng
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10011852937
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