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~isPartOf:"Journal of international marketing"
~subject:"Cultural identity"
~subject:"Globalisierung"
~subject:"international marketing"
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Cultural identity
Globalisierung
international marketing
International marketing
121
Internationales Marketing
121
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
27
Markenführung
27
Globalization
19
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
18
Transnational corporation
18
Brand image
17
Markenimage
17
Beziehungsmarketing
16
Export
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Relationship marketing
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Firm performance
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Unternehmenserfolg
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Welt
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World
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Emerging economies
13
Schwellenländer
13
global brands
11
Kulturelle Identität
10
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export performance
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35
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35
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Riefler, Petra
4
Coulter, Robin A.
3
Hewett, Kelly
3
Strizhakova, Yuliya
3
Diamantopoulos, Adamantios
2
Grinstein, Amir
2
Guo, Xiaoling
2
Magnusson, Peter
2
Palmatier, Robert W.
2
Price, Linda L.
2
Westjohn, Stanford A.
2
Alden, Dana
1
Arnold, Mark J.
1
Bartsch, Fabian
1
Baršytė, Justina
1
Beck, Joshua T.
1
Cadogan, John W.
1
Chapman, Kelly
1
Chetty, Sylvie K.
1
Davvetas, Vasileios
1
Dean, Tereza
1
Douglas, Susan P.
1
Eisingerich, Andreas B
1
Engelen, Andreas
1
Feng, Hui
1
Gabrielsson, Peter
1
Gao, Tao
1
Gielens, Katrijn
1
Griffith, David A.
1
Gupta, Shaphali
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Heinberg, Martin
1
Hoppner, Jessica J.
1
Karami, Masoud
1
Keh, Hean Tat
1
Kelley, James B.
1
Khalifa, Dina
1
Khavul, Susanna
1
Khenfer, Jamel
1
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Journal of international marketing
Journal of global marketing
32
International marketing review
31
Journal of business research : JBR
26
Journal of international consumer marketing
13
SpringerLink / Bücher
13
Handbook of research on international advertising
8
European journal of international management : EJIM
6
Asia Pacific journal of marketing and logistics
5
Effects of globalization on the firm
5
European journal of marketing : EJM
5
International journal of export marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of international entrepreneurship
5
Best practices in international marketing
4
Cross-cultural and critical perspectives on brands
4
Europäische Hochschulschriften / 5
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International business review : the official journal of the European International Business Academy
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of management and economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing ; Vol. 1
4
International marketing ; Vol. 2
4
Management international review : mir ; journal of international business
4
Marketing in the new global order : challenges and opportunities
4
Marketing theory
4
The global market : developing a strategy to manage across borders
4
The journal of brand management : an international journal
4
The journal of services marketing
4
Administrative Sciences : open access journal
3
Annales Universitatis Mariae Curie-Skłodowska / H
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
Handbook on cross-cultural marketing
3
International business and economics research journal
3
International journal of emerging markets
3
International journal of technology marketing : IJTMkt
3
Journal of Islamic marketing
3
Journal of euromarketing
3
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ECONIS (ZBW)
35
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1
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
2
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
3
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
4
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
5
Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir
;
Hewett, Kelly
;
Riefler, Petra
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
Saved in:
6
Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir
;
Riefler, Petra
;
Hewett, Kelly
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
Saved in:
7
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
8
Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
Saved in:
9
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
10
Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
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