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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising effects"
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Search: subject_exact:"Suchmaschinenmarketing"
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Advertising effects
Internet marketing
131
Online-Marketing
131
Consumer behaviour
79
Konsumentenverhalten
79
Social Web
61
Social web
61
Werbewirkung
33
Brand management
32
Markenführung
32
Advertising
25
Online retailing
25
Online-Handel
25
Viral marketing
24
Virales Marketing
24
Werbung
24
social media
22
Website
21
Beziehungsmarketing
19
E-commerce
19
Electronic Commerce
19
Relationship marketing
19
Brand image
17
Markenimage
17
Marketing management
13
Marketingmanagement
13
Internet
12
Confidence
10
Vertrauen
10
Facebook
9
Credibility
8
Glaubwürdigkeit
8
Customer satisfaction
7
Kundenzufriedenheit
7
trust
7
Brand
6
Customer integration
6
Kundenintegration
6
Markenartikel
6
Public relations
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English
33
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Korgaonkar, Pradeep
2
Petrescu, Maria
2
Ahern, Lee
1
Amaya Rivas, Adriana A.
1
Anisi, David
1
Anubha
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Bat, Tuya
1
Beerli-Palacio, Asunción
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Carcelén, Sonia
1
Chen, Cheng-Hua
1
Cho, Yong-suk
1
Choi, Sejung Marina
1
Chtourou, Saber
1
Copeland, Lauren
1
Dardis, Frank E.
1
Dodoo, Naa Amponsah
1
Fagerstrøm, Asle
1
Falcão, João
1
Fazli-Salehi, Reza
1
Fraustino, Julia
1
Gironda, John
1
Griffin, Jan
1
Han, Jinhee
1
Harmon-Kizer, Tracy R.
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Huang, Guanxiong
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Isaías, Pedro
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Jeong, Yongick
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Kao, Shu-Chen
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Kim, Nam Young
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Journal of internet commerce
Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
56
Journal of advertising research
54
International journal of internet marketing and advertising : IJIMA
50
Journal of business research : JBR
49
International journal of advertising : the quarterly review of marketing communications
38
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
25
Journal of marketing research : JMR
23
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
Journal of marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of retailing
9
Marketing science
9
CESifo working papers
8
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Tourism analysis : an interdisciplinary tourism & hospitality journal
8
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ECONIS (ZBW)
33
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1
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
2
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
3
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
4
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
5
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
6
In-feed native advertising on news websites : effects of advertising format, website reputation, and product involvement
Zhou, Lijie
;
Xue, Fei
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
Saved in:
7
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
8
The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance
Kim, Nam Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011979252
Saved in:
9
Emotion induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
10
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
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