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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Advertising effects"
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Search: subject_exact:"Suchmaschinenmarketing"
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Advertising effects
Internet marketing
112
Online-Marketing
112
Consumer behaviour
70
Konsumentenverhalten
70
Social Web
60
Social web
60
Beziehungsmarketing
29
Relationship marketing
29
Online retailing
28
Online-Handel
28
E-commerce
27
Electronic Commerce
27
Viral marketing
27
Virales Marketing
27
Brand management
21
Markenführung
21
Werbewirkung
19
Marketing management
18
Marketingmanagement
18
Website
16
social media
14
Advertising
13
Internet
13
Social media
12
Werbung
12
Confidence
10
Vertrauen
10
Brand image
9
Markenimage
9
Customer integration
7
Kundenintegration
7
Lieferantenmanagement
7
Supplier relationship management
7
Customer satisfaction
6
Digital marketing
6
Experiment
6
Facebook
6
Kundenzufriedenheit
6
Social network
6
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Article
19
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English
19
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Amaya Rivas, Adriana A.
1
Anisi, David
1
Anubha
1
Barone, Michael J.
1
Bat, Tuya
1
Bernritter, Stefan F.
1
Bleier, Alexander
1
Carcelén, Sonia
1
Chandrasekaran, Deepa
1
Chen, Cheng-Hua
1
Chen, Li
1
Choi, Sejung Marina
1
Copeland, Lauren
1
Falcão, João
1
Fazli-Salehi, Reza
1
Fossen, Beth L.
1
Gelper, Sarah
1
Gironda, John
1
Guitart, Ivan A.
1
Han, Jinhee
1
Hervet, Guillaume
1
Isaías, Pedro
1
Jewell, Robert D.
1
Kao, Shu-Chen
1
Ketelaar, Paul E.
1
Kim, Sojung
1
Korgaonkar, Pradeep
1
Lyu, Jewon
1
Nasir, V. Aslihan
1
Pan, Yating
1
Pauwels, Koen
1
Petrescu, Maria
1
Pintado, Teresa
1
Quyen Phu Thi Phan
1
Rutz, Oliver J.
1
Sanchez, Joaquin
1
Shome, Samik
1
Sihi, Debika
1
Smith, Andrew N.
1
Sotgiu, Francesca
1
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Journal of internet commerce
Journal of the Academy of Marketing Science
International journal of advertising : the review of marketing communications
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
56
Journal of advertising research
54
International journal of internet marketing and advertising : IJIMA
50
Journal of business research : JBR
49
International journal of advertising : the quarterly review of marketing communications
38
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
25
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
Journal of marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of retailing
9
Marketing science
9
CESifo working papers
8
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Tourism analysis : an interdisciplinary tourism & hospitality journal
8
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ECONIS (ZBW)
19
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19
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1
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
2
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
3
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
4
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
5
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
6
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
7
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
8
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
9
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
10
In-feed native advertising on news websites : effects of advertising format, website reputation, and product involvement
Zhou, Lijie
;
Xue, Fei
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
Saved in:
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