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~isPartOf:"Journal of internet commerce"
~person:"Hafez, Md."
~person:"Korgaonkar, Pradeep"
~subject:"Marketingmanagement"
~subject:"World"
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The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
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Product, marketing and web site attributes discriminating between successful and failed
Internet
businesses
Korgaonkar, Pradeep
;
O'Leary, Bay
- In:
Journal of internet commerce
7
(
2008
)
4
,
pp. 485-512
Persistent link: https://www.econbiz.de/10003800836
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