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~isPartOf:"Journal of internet commerce"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
147
Konsumentenverhalten
147
E-commerce
100
Electronic Commerce
100
Online retailing
98
Online-Handel
98
Internet marketing
76
Online-Marketing
76
Social Web
75
Social web
75
Website
43
Internet
42
Relationship marketing
34
Customer satisfaction
31
Kundenzufriedenheit
31
Confidence
30
Vertrauen
30
Viral marketing
27
Virales Marketing
27
USA
26
United States
26
Innovation adoption
22
Innovationsakzeptanz
22
Brand management
21
Dienstleistungsqualität
21
Markenführung
21
Service quality
21
social media
18
India
16
Indien
16
trust
16
e-commerce
15
Advertising effects
13
Brand image
13
Data protection
13
Datenschutz
13
Markenimage
13
Werbewirkung
13
Data security
12
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25
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1
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Article
34
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34
Aufsatz in Zeitschrift
34
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English
34
Author
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Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Abdullah, A. B. M.
1
Abubakar, A. Mohammed
1
Ahmad, Asad
1
Aiyub, Asheefa Shaheen
1
Akar, Ezgi
1
Alagarsamy, Subburaj
1
Algharabat, Raed Salah
1
Amar, Raju G.
1
Angriawan, Arifin
1
Anubha
1
Awan, Mahmood A.
1
Behravesh, Elaheh
1
Bhatt, Anil
1
Chawla, Deepak
1
Chen, Chih-ping
1
Deng, Qi
1
Deng, Xuefei Nancy
1
Dhaigude, Soma Amol
1
Dissanayake, Dushantha
1
Dutta, Nirankush
1
Farjoo, Hamta
1
Ferreira, Caitlin
1
Garabollagh, Hooshmand Bagheri
1
Haug, James C.
1
Hine, Michael J.
1
Ho, Han Chiang
1
Hopkins, Christopher D.
1
Hsu, Maxwell K.
1
Huckabee, Allen
1
Inegbedion, Henry Egbezien
1
Islam, Jamid Ul
1
Ji, Shaobo
1
Kaushik, Arun Kumar
1
Kaya, Bahar
1
Kaya, Omer Sami
1
Khan, Mohammed Naved
1
Kumar, Vikas
1
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Journal of internet commerce
Journal of retailing and consumer services
171
Journal of business research : JBR
144
International journal of electronic customer relationship management : IJECRM
60
Industrial marketing management : the international journal for industrial and high-tech firms
56
International journal of internet marketing and advertising : IJIMA
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of electronic marketing and retailing : IJEMR
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Journal of strategic marketing
37
The journal of product & brand management
36
International journal of business information systems : IJBIS
32
International journal of e-business research : an official publication of the Information Resources Management Association
32
Technological forecasting & social change : an international journal
31
Asia Pacific journal of marketing and logistics
30
SpringerLink / Bücher
30
The journal of services marketing
30
The service industries journal
30
Marketing intelligence & planning
28
Journal of electronic commerce research : JECR
26
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
25
International journal of electronic commerce : IJEC
24
International journal of hospitality management
24
Electronic commerce research
23
Business horizons
22
Cogent business & management
22
Journal of promotion management : innovations in planning and applied research
22
Journal of the Academy of Marketing Science
22
Psychology & marketing
22
The journal of brand management : an international journal
22
The journal of business & industrial marketing
22
Tourism management : research, policies, practice
21
Journal of marketing
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
International journal of retail & distribution management
19
International journal of technology marketing : IJTMkt
18
Journal of customer behaviour
18
Journal of hospitality marketing & management
18
Journal of retailing
18
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ECONIS (ZBW)
34
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
3
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
4
How social media marketing activities (SMMAs) and brand equity affect the customer's response : does overall flow moderate it?
Zarei, Azim
;
Farjoo, Hamta
;
Garabollagh, Hooshmand Bagheri
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10013178086
Saved in:
5
Logistics service quality in online shopping : a bibliometric analysis
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 157-188
Persistent link: https://www.econbiz.de/10013547784
Saved in:
6
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
7
Blueprint for retail website design : attracting and retaining millennial online shoppers
Wright, Linda Berns
;
Haug, James C.
;
Huckabee, Allen
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 170-196
Persistent link: https://www.econbiz.de/10012179574
Saved in:
8
The gender effect on consumer attitudes toward payment methods : the case of online Chinese customers
Ho, Han Chiang
;
Awan, Mahmood A.
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 141-169
Persistent link: https://www.econbiz.de/10012179573
Saved in:
9
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
10
Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
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