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~isPartOf:"Journal of internet commerce"
~subject:"Brand management"
~subject:"Marketingmanagement"
~subject:"World"
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Brand management
Marketingmanagement
World
Consumer behaviour
174
Konsumentenverhalten
174
E-commerce
100
Electronic Commerce
100
Online retailing
98
Online-Handel
98
Internet marketing
76
Online-Marketing
76
Social Web
75
Social web
75
Website
43
Beziehungsmarketing
42
Internet
42
Relationship marketing
42
Customer satisfaction
36
Kundenzufriedenheit
36
Confidence
33
USA
33
United States
33
Vertrauen
33
Innovation adoption
29
Innovationsakzeptanz
29
Viral marketing
29
Virales Marketing
29
Dienstleistungsqualität
26
Service quality
26
Markenführung
23
Data protection
20
Datenschutz
20
India
19
Indien
19
social media
19
Mobile Business
17
Mobile business
17
trust
17
Brand image
16
Markenimage
16
e-commerce
15
Advertising effects
14
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Article
35
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Aufsatz in Zeitschrift
35
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English
35
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Aslam, Wajeeha
2
Farhat, Kashif
2
Lepkowska-White, Elzbieta
2
Mokhtar, Sany Sanuri Mohd
2
Parks-Yancy, Rochelle
2
Trivedi, Jay
2
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Anisi, David
1
Baldus, Brian J.
1
Carcelén, Sonia
1
Carneiro, Teresa Cristina Janes
1
Chen, Chih-ping
1
Choe, Pilsung
1
Chu, Hsunchi
1
Cooley, Delonia
1
Cooley, Delonia O.
1
Deng, Qi
1
Fathima, Arshiya
1
Ferreira, Caitlin
1
Fusilier, Marcelline
1
Gaur, Sanjaya Singh
1
Hafez, Md.
1
Hamilton, R. H.
1
Haverila, Kai
1
Haverila, Matti
1
Herjanto, Halimin
1
Hine, Michael J.
1
Hu, Lingshu
1
Islam, Jamid Ul
1
Ji, Shaobo
1
Kantamaa, Eveliina
1
Khan, Adil
1
Korgaonkar, Pradeep
1
Liao, Shuling
1
Madupu, Vivek
1
McLaughlin, Caitlin
1
Mehdikhani, Rasoul
1
Mero, Joel
1
Minor-Cooley, Delonia
1
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Published in...
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Journal of internet commerce
Journal of business research : JBR
176
SpringerLink / Bücher
122
International journal of internet marketing and advertising : IJIMA
90
Journal of retailing and consumer services
82
Springer eBook Collection
69
The journal of product & brand management
69
The journal of brand management : an international journal
66
IMF working paper
63
Telecommunications policy : the international journal of digital economy, data sciences and new media
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Journal of marketing communications
46
Industrial marketing management : the international journal for industrial and high-tech firms
40
NBER working paper series
39
Business horizons
36
Journal of promotion management : innovations in planning and applied research
35
Journal of marketing management : MM
33
Marketing intelligence & planning
33
Technological forecasting & social change : an international journal
33
International journal of advertising : the review of marketing communications
31
NBER Working Paper
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of marketing
28
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
26
CESifo working papers
26
Springer Proceedings in Business and Economics
26
Working paper / National Bureau of Economic Research, Inc.
26
International journal of electronic marketing and retailing : IJEMR
25
Journal of advertising research
24
ERIM report series research in management
23
Journal of strategic marketing
23
Psychology & marketing
23
Discussion paper series / IZA
22
Edward Elgar E-Book Archive
22
Journal of fashion marketing and management
22
Journal of the Academy of Marketing Science
22
Premier reference source
22
Tourism management : research, policies, practice
22
Asia Pacific journal of marketing and logistics
21
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ECONIS (ZBW)
35
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1
Increasing customer trust towards mobile commerce in a multicultural society : a case of Qatar
Al-Khalaf, Eiman
;
Choe, Pilsung
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 32-61
Persistent link: https://www.econbiz.de/10012179613
Saved in:
2
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Saved in:
3
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
4
Internet
jurisdiction for e-commerce
Ward, Burke T.
;
Sipior, Janice C.
;
Volonino, Linda
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011636420
Saved in:
5
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
6
Personal jurisdiction on the
internet
: a global perspective
Rahman, Afzalur
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 114-122
Persistent link: https://www.econbiz.de/10011432406
Saved in:
7
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
8
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
9
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
10
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
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