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~isPartOf:"Journal of internet commerce"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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Internet marketing
Relationship marketing
Consumer behaviour
172
Konsumentenverhalten
172
Online retailing
83
Online-Handel
83
E-commerce
53
Electronic Commerce
53
Online-Marketing
50
Social Web
44
Social web
44
Beziehungsmarketing
28
Confidence
25
Innovation adoption
25
Innovationsakzeptanz
25
Vertrauen
25
Customer satisfaction
23
Kundenzufriedenheit
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Viral marketing
23
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23
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Brand management
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Dienstleistungsqualität
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Markenführung
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18
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trust
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online shopping
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67
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67
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Aiken, K. Damon
2
Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Shin, Sohyoun
2
Abdullah, A. B. M.
1
Ahmad, Asad
1
Ahuja, Vandana
1
Akar, Erkan
1
Akar, Ezgi
1
Al-Khalaf, Eiman
1
Alagarsamy, Subburaj
1
Alam, Ansari Sarwar
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Alarcón-del-Amo, María-del-Carmen
1
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Algharabat, Raed Salah
1
Amaya Rivas, Adriana A.
1
Angriawan, Arifin
1
Anisi, David
1
Anubha
1
Awan, Mahmood A.
1
Balaji, M. S.
1
Baldus, Brian J.
1
Bat, Tuya
1
Bhatt, Anil
1
Carcelén, Sonia
1
Carneiro, Teresa Cristina Janes
1
Chaiy, Seoil
1
Chawla, Deepak
1
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1
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1
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1
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1
Constantinides, Efthymios
1
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1
Copeland, Lauren
1
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1
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Journal of internet commerce
Journal of retailing and consumer services
560
Journal of business research : JBR
473
International journal of hospitality management
210
International journal of internet marketing and advertising : IJIMA
132
The journal of product & brand management
122
The journal of services marketing
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Cogent business & management
103
The journal of brand management : an international journal
93
International journal of contemporary hospitality management
92
Psychology & marketing
92
Journal of hospitality marketing & management
90
Journal of marketing communications
90
Journal of the Academy of Marketing Science
87
Asia Pacific journal of marketing and logistics
85
Journal of travel and tourism marketing
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Journal of retailing
79
Journal of promotion management : innovations in planning and applied research
75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
74
International journal of electronic marketing and retailing : IJEMR
74
Journal of marketing
74
International journal of advertising : the review of marketing communications
70
Journal of strategic marketing
69
The service industries journal
68
Tourism management : research, policies, practice
68
Marketing intelligence & planning
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
European journal of marketing : EJM
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Journal of service management
57
International journal of retail & distribution management
55
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The international review of retail, distribution and consumer research
55
International journal of consumer studies
53
Journal of service research : JSR
52
Technological forecasting & social change : an international journal
51
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ECONIS (ZBW)
67
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
3
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
4
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
5
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
6
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
7
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
8
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
9
Logistics service quality in online shopping : a bibliometric analysis
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 157-188
Persistent link: https://www.econbiz.de/10013547784
Saved in:
10
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
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