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~isPartOf:"Journal of internet commerce"
~subject:"Markenartikel"
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Markenartikel
Social Web
76
Social web
76
Consumer behaviour
45
Konsumentenverhalten
45
Internet marketing
41
Online-Marketing
41
social media
18
Beziehungsmarketing
17
Brand management
17
Markenführung
17
Relationship marketing
17
Online retailing
14
Online-Handel
14
E-commerce
12
Electronic Commerce
12
Viral marketing
12
Virales Marketing
12
Confidence
10
Vertrauen
10
Brand image
9
Internet
9
Markenimage
9
Social network
8
Soziales Netzwerk
8
Website
8
Marketing management
7
Marketingmanagement
7
trust
7
social commerce
6
Brand
5
Customer satisfaction
5
Kundenzufriedenheit
5
e-commerce
5
marketing
5
Advertising
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Advertising effects
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Customer integration
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Facebook
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Chen, Chih-ping
1
Cooley, Delonia
1
Cooley, Delonia O.
1
Hu, Lingshu
1
Madupu, Vivek
1
Mehdikhani, Rasoul
1
Parks-Yancy, Rochelle
1
Taraz, Roghayeh
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Valmohammadi, Changiz
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Journal of internet commerce
The journal of product & brand management
31
Journal of business research : JBR
28
The journal of brand management : an international journal
27
Journal of retailing and consumer services
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of internet marketing and advertising : IJIMA
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
Business horizons
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing
5
Journal of strategic marketing
5
Global business review
4
Journal of global marketing
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Consumer psychology in a social media world
3
European journal of marketing
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
Journal of consumer marketing
3
Journal of international consumer marketing
3
Journal of service management
3
Marketing theory
3
SpringerLink / Bücher
3
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
Cross-cultural and critical perspectives on brands
2
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ECONIS (ZBW)
5
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1
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
2
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Saved in:
3
The effect of social media on perceived information credibility and decision making
Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
Saved in:
4
Exploring personal branding on YouTube
Chen, Chih-ping
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 332-347
Persistent link: https://www.econbiz.de/10010248367
Saved in:
5
Antecedents and consequences of online brand community participation : a conceptual framework
Madupu, Vivek
;
Cooley, Delonia O.
- In:
Journal of internet commerce
9
(
2010
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10008653781
Saved in:
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