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~isPartOf:"Journal of internet commerce"
~subject:"Markenführung"
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Search: subject:"Social web"
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Markenführung
Social Web
76
Social web
76
Consumer behaviour
45
Konsumentenverhalten
45
Internet marketing
41
Online-Marketing
41
social media
18
Beziehungsmarketing
17
Brand management
17
Relationship marketing
17
Online retailing
14
Online-Handel
14
E-commerce
12
Electronic Commerce
12
Viral marketing
12
Virales Marketing
12
Confidence
10
Vertrauen
10
Brand image
9
Internet
9
Markenimage
9
Social network
8
Soziales Netzwerk
8
Website
8
Marketing management
7
Marketingmanagement
7
trust
7
social commerce
6
Brand
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenartikel
5
e-commerce
5
marketing
5
Advertising
4
Advertising effects
4
Customer integration
4
Facebook
4
Gender
4
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14
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1
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Article
17
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17
Aufsatz in Zeitschrift
17
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English
17
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Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Parks-Yancy, Rochelle
2
Al-Khalaf, Eiman
1
Baldus, Brian J.
1
Carneiro, Teresa Cristina Janes
1
Chen, Chih-ping
1
Choe, Pilsung
1
Cooley, Delonia
1
Cooley, Delonia O.
1
Deng, Qi
1
Ferreira, Caitlin
1
Gaur, Sanjaya Singh
1
Haverila, Kai
1
Haverila, Matti
1
Herjanto, Halimin
1
Hine, Michael J.
1
Hu, Lingshu
1
Islam, Jamid Ul
1
Ji, Shaobo
1
Lepkowska-White, Elzbieta
1
Madupu, Vivek
1
McLaughlin, Caitlin
1
Mehdikhani, Rasoul
1
Minor-Cooley, Delonia
1
Nader, Nashwa
1
Nery, Maria Martins Rebouças
1
Rahman, Zillur
1
Ramos de Luna, Iviane
1
Reyneke, Mignon
1
Robertson, Jeandri
1
Saransomrurtai, Chayanin
1
Sincorá, Larissa Alves
1
Taraz, Roghayeh
1
Valmohammadi, Changiz
1
Wang, Yun
1
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Journal of internet commerce
Journal of business research : JBR
102
The journal of brand management : an international journal
56
The journal of product & brand management
56
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
Marketing intelligence & planning
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Psychology & marketing
13
Springer eBook Collection
13
Asia Pacific journal of marketing and logistics
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
Innovatives Markenmanagement
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
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ECONIS (ZBW)
17
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
3
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
4
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
5
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
6
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
7
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
8
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Saved in:
9
The power of the brand : personal branding and its effect on job seeking attributes
Minor-Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10012258246
Saved in:
10
Increasing customer trust towards mobile commerce in a multicultural society : a case of Qatar
Al-Khalaf, Eiman
;
Choe, Pilsung
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 32-61
Persistent link: https://www.econbiz.de/10012179613
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