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~isPartOf:"Journal of macromarketing"
~subject:"advertising"
~type_genre:"Aufsatz in Zeitschrift"
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advertising
Advertising
8
Werbung
8
International marketing
5
Internationales Marketing
5
Internet marketing
4
Online-Marketing
4
Advertising effects
3
Brand management
3
Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Werbewirkung
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Africa
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Gender
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Gender discrimination
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Geschlecht
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Marketing
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advertising history
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gender
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marketing systems
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women
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Aufsatz in Zeitschrift
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Coleman, Catherine A.
1
Dunnett, Susan
1
Hesapci Karaca, Özlem
1
Kelly, Aidan J.
1
Laverie, Debra A.
1
Manis, Kerry T.
1
McDonald, Robert E.
1
O'Donohoe, Stephanie
1
Rome, Alexandra
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Yoon, Hyunsun
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Zayer, Linda Tuncay
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Journal of macromarketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of marketing communications
36
International journal of advertising : the quarterly review of marketing communications
27
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
22
Journal of promotion management : JPM
20
Journal of marketing research : JMR
18
International journal of internet marketing and advertising : IJIMA
16
Journal of marketing
16
Psychology & marketing
12
Journal of media business studies
10
Journal of promotion management : innovations in planning and applied research
10
Journal of marketing management : MM
9
Journal of marketing research
9
Marketing science
9
Applied economics
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of public policy & marketing
6
Marketing i menedžment innovacij : m&mi
6
Health marketing quarterly
5
Journal of advertising research
5
Tourism economics : the business and finance of tourism and recreation
5
Health economics
4
History of retailing and consumption
4
International journal of consumer studies
4
International journal of procurement management
4
International journal of technology marketing : IJTMkt
4
Journal of global marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of the Operational Research Society : OR
4
Journal of travel and tourism marketing
4
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
4
Cogent business & management
3
Games
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production research
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
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1
Brand blunders and race in
advertising
: issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun
;
Kelly, Aidan J.
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 403-417
Persistent link: https://www.econbiz.de/10014368396
Saved in:
2
Problematizing the postfeminist gaze : a critical exploration of young women's readings of gendered power relations in
advertising
Rome, Alexandra
;
O'Donohoe, Stephanie
;
Dunnett, Susan
- In:
Journal of macromarketing
40
(
2020
)
4
,
pp. 546-562
Persistent link: https://www.econbiz.de/10012308739
Saved in:
3
The interplay between
advertising
and society : an historical analysis
McDonald, Robert E.
;
Laverie, Debra A.
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 585-609
Persistent link: https://www.econbiz.de/10012794241
Saved in:
4
Institutional logics, gender, and
advertising
within a culture in transition : examining strategies of
advertising
professionals in Turkey for managing institutional complexity
Coleman, Catherine A.
;
Zayer, Linda Tuncay
;
Hesapci …
- In:
Journal of macromarketing
40
(
2020
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012308737
Saved in:
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