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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Theory"
~subject:"Werbung"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of marketing research : JMR
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing communications
5
The journal of media economics
5
History of retailing and consumption
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International journal of advertising : the quarterly review of marketing communications
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Journal of international consumer marketing
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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European journal of marketing : EJM
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Journal of global marketing
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Journal of hospitality marketing & management
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Konsum und Verhalten
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Série des documents de travail / Centre de Recherche en Économie et Statistique
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The economic journal : the journal of the Royal Economic Society
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The journal of services marketing
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
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American economic journal
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Advertising and pseudo-culture : an analysis of the changing portrayal of women in print advertisements
Yazdanparast, Atefeh
;
Naderi, Iman
;
Spears, Nancy
; …
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10011883838
Saved in:
2
Marketing social class and ideology in post-World-War-Two American print advertising
Paulson, Erika L.
;
O'Guinn, Thomas C.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10011922743
Saved in:
3
The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Maheswaran, …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
Saved in:
4
The impact of regulatory focus on adolescents' response to antismoking advertising campaigns
Zhao, Guangzhi
;
Pechmann, Cornelia
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 671-687
Persistent link: https://www.econbiz.de/10003569760
Saved in:
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