//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Marketing
26
Social marketing
26
social marketing
12
macromarketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Eating habit
4
Ernährungsverhalten
4
Gesundheitspolitik
4
Health policy
4
USA
4
United States
4
ethics
4
Advertising effects
3
Body weight
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Gesundheitsmarketing
3
Gesundheitsvorsorge
3
Health care marketing
3
Körpergewicht
3
Preventive care
3
Psychology of advertising
3
Werbepsychologie
3
Werbewirkung
3
obesity
3
Advertising
2
Brand management
2
Gesundheit
2
Health
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Social Web
2
Social change
2
Social economy
2
Social web
2
Sozialer Wandel
2
Sozialwirtschaft
2
Werbung
2
more ...
less ...
Online availability
All
Undetermined
13
Free
1
Type of publication
All
Article
27
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Language
All
English
27
Author
All
Brace-Govan, Jan
3
Gurrieri, Lauren
3
Previte, Josephine
3
Gould, Stephen J.
2
Kennedy, Ann-Marie
2
Semaan, Rania W.
2
Antonetti, Paolo
1
Ballantine, Paul W.
1
Barnhart, Michelle
1
Barrie, Lance
1
Brengman, Malaika
1
Brinberg, David
1
Chance, Zoe͏̈
1
Cho, Hyewon
1
Dann, Stephen
1
Dann, Susan
1
Deshpandé, Rohit
1
Dibb, Sally
1
Fenton-O'Creevy, Mark
1
Fox, Karen F. A.
1
Furnham, Adrian
1
Gilchrist, Heidi
1
Gordon, Ross
1
Gregory-Smith, Diana
1
Guo, Yafei
1
Guthrie, Joanne
1
Hamby, Anne
1
Hensen, Niek
1
Hu, Michael Y.
1
Huff, Aimee Dinnin
1
Huhmann, Bruce A.
1
Hunt, Shelby D.
1
Jewell, Robert D.
1
Jones, Sandra
1
Keeling, Debbie I.
1
Kemper, Joya A.
1
Knibb, Jana Nekesa
1
Koch, Matthias
1
Krisjanous, Jayne
1
Lin, Chung-Tung Jordan
1
more ...
less ...
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
Psychology & marketing
Apas Papers
42
International review on public and non-profit marketing
39
Journal of social marketing : JSOCM
38
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
33
Journal of marketing management : MM
32
Health marketing quarterly
31
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of macromarketing
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon
;
Guo, Yafei
;
Torelli, Carlos J.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
Saved in:
2
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
3
Antecedents and consequences of chronic impulsive buying : can impulsive buying be understood as dysfunctional self-regulation?
Fenton-O'Creevy, Mark
;
Dibb, Sally
;
Furnham, Adrian
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 175-188
Persistent link: https://www.econbiz.de/10011970160
Saved in:
4
Macro-social marketing research : philosophy, methodology and methods
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 347-355
Persistent link: https://www.econbiz.de/10011791079
Saved in:
5
No rest for the wicked : the epidemic life cycle of wicked consumer behavior
Koch, Matthias
;
Orazi, Davide Christian
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 356-368
Persistent link: https://www.econbiz.de/10011791081
Saved in:
6
Socio-technical transitions and institutional change : addressing obesity through macro-social marketing
Kemper, Joya A.
;
Ballantine, Paul W.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011791096
Saved in:
7
Addressing the wicked problem of American gun violence : consumer interest groups as macro-social marketers
Huff, Aimee Dinnin
;
Barnhart, Michelle
;
McAlexander, Brandon
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011791100
Saved in:
8
Exploring catholic social teaching in a social marketing context : history, lessons and future directions
Dann, Susan
;
Dann, Stephen
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 412-424
Persistent link: https://www.econbiz.de/10011623750
Saved in:
9
Macro-social marketing
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
Saved in:
10
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->