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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~person:"Hauser, John R."
~person:"Layton, Roger A."
~person:"Shapiro, Stanley J."
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Hauser, John R.
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Australasian marketing journal
5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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From Little's law to marketing science : essays in honor of John D.C. Little
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Journal of macromarketing
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Macromarketing - a global focus ; Vol. 1
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ECONIS (ZBW)
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Can macromarketing learn from 40,000 years of history?
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
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2
Diversity in marketing system assortments
Layton, Roger A.
;
Duan, Zhirong
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10011339732
Saved in:
3
Macromarketing teaching materials : a forty-year retrospective
Shapiro, Stanley J.
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 412-416
Persistent link: https://www.econbiz.de/10009692954
Saved in:
4
Interpreting macromarketing : the construction of a major macromarketing research collection
Shapiro, Stanley J.
;
Tadajewski, Mark
;
Schultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 325-334
Persistent link: https://www.econbiz.de/10003893500
Saved in:
5
An open source, controversies-based macromarketing chapter : an initial step toward a free online macromarketing course?
Shapiro, Stanley J.
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10003784287
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