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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~person:"Viswanathan, Madhu"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
The journal of product innovation management : an international publication of the Product Development & Management Association
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Special issue: Subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010379889
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Ingraining product-relevant social good into business processes in subsistence marketplaces : the sustainable market orientation
Viswanathan, Madhu
;
Seth, Anju
;
Gau, Roland
; …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 406-425
Persistent link: https://www.econbiz.de/10003922602
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