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~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Electronic Commerce"
~subject:"Soziale Beziehungen"
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Search: subject_exact:"Soziale Internetplattform"
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Electronic Commerce
Soziale Beziehungen
Social Web
211
Social web
211
Internet marketing
100
Online-Marketing
100
Consumer behaviour
93
Konsumentenverhalten
93
Viral marketing
46
Virales Marketing
46
Online retailing
41
Online-Handel
41
E-commerce
38
Beziehungsmarketing
32
Brand management
32
Markenführung
32
Relationship marketing
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Social network
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Soziales Netzwerk
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Social media marketing
28
Internet
21
social media
21
Brand image
16
Markenimage
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15
Social relations
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Marketing management
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Digital platform
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Digitale Plattform
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online communities
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Peltier, James
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Qiu, Liangfei
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Schibrowsky, John A.
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Benbasat, Izak
2
Benlian, Alexander
2
Kim, Sung S.
2
Ma, Zecong
2
Nill, Alexander F.
2
Oh, Wonseok
2
Al-Natour, Sameh
1
Andrews MacLelland, Melinda
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1
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Becker, Larissa Carine Braz
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Boh, Wai Fong
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Cabiddu, Francesca
1
Cenfetelli, Ron
1
Chattaraman, Veena
1
Chen, Shuai
1
Cheng, Hsing Kenneth
1
Cheng, Xusen
1
Choi, HanByeol Stella
1
Clemons, Eric K.
1
Cummings, Jeff
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Dahl, Andrew J.
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Franke, Nikolaus
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Frau, Moreno
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Journal of management information systems : JMIS
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
Journal of retailing and consumer services
36
Technological forecasting & social change : an international journal
34
Information systems research : ISR
31
Electronic commerce research
30
International journal of business information systems : IJBIS
20
International journal of electronic marketing and retailing : IJEMR
20
SpringerLink / Bücher
20
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of hospitality management
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of electronic commerce : IJEC
16
Journal of electronic commerce research : JECR
16
Journal of internet commerce
16
Management information systems : mis quarterly
16
International journal of internet marketing and advertising : IJIMA
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Electronic markets : EM ; the international journal of electronic commerce and business media
13
CESifo working papers
12
Journal of open innovation : technology, market, and complexity
12
Springer eBook Collection
12
Asia Pacific journal of marketing and logistics
11
Electronic commerce research and applications
11
International journal of electronic business
10
International journal of networking and virtual organisations : IJNVO
10
Internet policy review : journal on internet regulation
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Journal of travel and tourism marketing
10
Electronic markets : the international journal on networked business
9
International journal of contemporary hospitality management
9
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
Journal of marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Premier reference source
9
Tourism management : research, policies, practice
9
Business horizons
8
Discussion papers / CEPR
8
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ECONIS (ZBW)
53
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
3
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
4
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
5
Influence of media capabilities on trust in the sharing economy
Harrison, Andrew
;
Mirsadikov, Akmal
;
Luu, Truong
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 953-982
Persistent link: https://www.econbiz.de/10014365187
Saved in:
6
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
7
Trust in online ride-sharing transactions : impacts of heterogeneous order features
Cheng, Xusen
;
Fu, Shixuan
;
Sun, Jianshan
;
Zuo, Meiyun
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
1
,
pp. 183-207
Persistent link: https://www.econbiz.de/10014299573
Saved in:
8
Explaining the outcomes of social gamification : a longitudinal field experiment
Zhang, Jun
;
Jiang, Qiqi
;
Zhang, Wenping
;
Kang, Lele
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 401-439
Persistent link: https://www.econbiz.de/10014302565
Saved in:
9
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
10
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
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