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~isPartOf:"Journal of management information systems : JMIS"
~person:"Jensen, Matthew L."
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Credibility of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.
;
Averbeck, Joshua M.
;
Zhang, Zhu
; …
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
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