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~isPartOf:"Journal of management information systems : JMIS"
~subject:"Advertising effects"
~subject:"Internet marketing"
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Advertising effects
Internet marketing
Online-Marketing
56
Social Web
38
Social web
38
Online retailing
32
Online-Handel
32
Consumer behaviour
26
E-commerce
26
Electronic Commerce
26
Konsumentenverhalten
26
Viral marketing
22
Virales Marketing
22
Internet
13
online reviews
11
social media
10
Personalisierung
9
Personalization
9
Data Mining
6
Data mining
6
Digital platform
6
Digitale Plattform
6
Werbewirkung
6
electronic word of mouth
6
user-generated content
6
Website
5
Beziehungsmarketing
4
Relationship marketing
4
Search engine
4
Social network
4
Soziales Netzwerk
4
Suchmaschine
4
eWoM
4
online misinformation
4
Advertising
3
Corporate reputation
3
Digitale Dienste
3
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3
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3
Fake news
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58
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Qiu, Liangfei
4
Whinston, Andrew B.
3
Benbasat, Izak
2
Cheng, Hsing Kenneth
2
Clemons, Eric K.
2
Dennis, Alan
2
Duan, Wenjing
2
Fan, Weiguo
2
Ghoshal, Abhijeet
2
Jiang, Zhenhui
2
Oh, Wonseok
2
Pavlou, Paul A.
2
Zhang, Jie Jennifer
2
Zhao, Xia
2
Akkiraju, Rama
1
Al-Natour, Sameh
1
Au, Yoris A.
1
Averbeck, Joshua M.
1
Bapna, Ravi
1
Bardhan, Indranil R.
1
Benlian, Alexander
1
Boh, Wai Fong
1
Bulgurcu, Burcu
1
Cao, Zike
1
Cenfetelli, Ron
1
Chau, Michael
1
Chau, Patrick Y. K.
1
Chen, Aihui
1
Chen, Jianqing
1
Cheng, Tsang-Hsiang
1
Cheng, Yichen
1
Choi, HanByeol Stella
1
Choi, Hoon Seok
1
Choudhary, Vidyanand
1
Chu, Junhong
1
Crawford, Jennifer
1
Delkhosh, Fatemeh
1
Deng, Bingjie
1
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1
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1
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Journal of management information systems : JMIS
Journal of business research : JBR
464
Journal of advertising research
320
Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
244
Journal of retailing and consumer services
242
International journal of advertising : the quarterly review of marketing communications
241
International journal of advertising : the review of marketing communications
220
International journal of internet marketing and advertising : IJIMA
214
Psychology & marketing
159
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
SpringerLink / Bücher
140
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
Journal of promotion management : innovations in planning and applied research
119
International journal of hospitality management
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Tourism management : research, policies, practice
97
European journal of marketing : EJM
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
International journal of electronic marketing and retailing : IJEMR
90
Information systems research : ISR
86
The journal of product & brand management
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Journal of marketing research : JMR
84
Marketing letters : a journal of research in marketing
82
Journal of internet commerce
79
Technological forecasting & social change : an international journal
75
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of marketing
71
Springer eBook Collection
70
Journal of marketing management : MM
69
Cogent business & management
68
Electronic commerce research
66
Health marketing quarterly
66
Young consumers : insight and ideas for responsible marketers
66
Journal of current issues and research in advertising : JCIRA
65
Asia Pacific journal of marketing and logistics
64
Marketing intelligence & planning
64
Business horizons
63
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ECONIS (ZBW)
58
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1
Effectiveness of location-based
advertising
and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
2
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
3
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
4
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
5
Maximizing online revisiting and purchasing : a clickstream-based approach to enhancing customer lifetime value
Jabr, Wael
;
Ghoshal, Abhijeet
;
Cheng, Yichen
;
Pavlou, …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 470-502
Persistent link: https://www.econbiz.de/10014302597
Saved in:
6
User comments in social media firestorms : a mixed-method study of purpose, tone, and motivation
Matook, Sabine
;
Dennis, Alan
;
Wang, Yazhu Maggie
- In:
Journal of management information systems : JMIS
39
(
2022
)
3
,
pp. 673-705
Persistent link: https://www.econbiz.de/10013367778
Saved in:
7
Platform policies and sellers' competition in agency selling in the presence of online quality misrepresentation
Pu, Jingchuan
;
Nian, Tingting
;
Qiu, Liangfei
;
Cheng, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 159-186
Persistent link: https://www.econbiz.de/10013365314
Saved in:
8
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
9
An economic analysis of platform protection in the presence of content substitutability
Nan, Guofang
;
Yao, Lina
;
Ho, Yi-Chun
;
Li, Zhiyong
;
Li, …
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 1002-1036
Persistent link: https://www.econbiz.de/10012198632
Saved in:
10
Designing online virtual advisors to encourage customer self-disclosure : a theoretical model and an empirical test
Al-Natour, Sameh
;
Benbasat, Izak
;
Cenfetelli, Ron
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 798-827
Persistent link: https://www.econbiz.de/10012804176
Saved in:
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