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~isPartOf:"Making a difference through marketing : a quest for diverse perspectives"
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Search: subject_exact:"Emotionale Werbung"
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Emotionale Werbung
4
Consumer behaviour
2
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Emotional branding
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Journal of managerial issues : JMI
Making a difference through marketing : a quest for diverse perspectives
Reihe: Marketing : MAR
Journal of advertising
5
Journal of advertising research
4
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
Journal of marketing theory and practice
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Academy of Management journal : AMJ
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BestMasters
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Brand the Future : systematische Markenentwicklung im B2B
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Designing and communicating experience
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Europäische Hochschulschriften / 5
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer behaviour : an international research review
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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Wa(h)re Gefühle : Authentizität im Konsumkapitalismus
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Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Challenges in an age of dis-engagement
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Marke neu denken : Paradigmenwechsel in der Markenführung
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Psychology & marketing
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Recht, Wirtschaft, Steuern
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Emotional advertising to attenuate compulsive consumption : qualitative insights from gamblers
De Vos, Svetlana
;
Crouch, Roberta
;
Ilicic, Jasmina
- In:
Making a difference through marketing : a quest for …
,
(pp. 99-115)
.
2016
Persistent link: https://www.econbiz.de/10011531372
Saved in:
2
Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben : eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch
Huber, Frank
;
Meyer, Frederik
;
Czarnowski, Cecile
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010386228
Saved in:
3
More to form than meets the eye? : the impact of form and functional design on attitude towards new products
Lee, Sangwon
;
Pillai, Rajani Ganesh
- In:
Journal of managerial issues : JMI
25
(
2013
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10010358084
Saved in:
4
Aktivierung von Normen durch Werbeappelle : Möglichkeiten der Aufwertung von Fast-Moving-Consumergoods durch die Kommunikation sozialer Zusatznutzen
Satzinger, Michaela
-
2001
Persistent link: https://www.econbiz.de/10001616300
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