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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Advertising
Internet marketing
106
Online-Marketing
106
Consumer behaviour
58
Konsumentenverhalten
58
Social Web
52
Social web
52
Advertising effects
32
Werbewirkung
32
Brand management
28
Markenführung
28
Werbung
28
Viral marketing
23
Virales Marketing
23
social media
18
Online retailing
16
Online-Handel
16
Brand image
14
Markenimage
14
Beziehungsmarketing
11
Marketing management
11
Marketingmanagement
11
Relationship marketing
11
Website
9
Sales promotion
7
Verkaufsförderung
7
Facebook
6
Mobile Marketing
6
Mobile marketing
6
word of mouth
6
Brand
5
Credibility
5
E-commerce
5
Electronic Commerce
5
Glaubwürdigkeit
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Markenartikel
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Mobile communications
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Mobilkommunikation
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5
advertising
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28
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Article in journal
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28
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English
28
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Katona, Zsolt
3
Wilbur, Kenneth C.
3
Becker, Maren
2
Gordon, Brett R.
2
Jerath, Kinshuk
2
Narayanan, Sridhar
2
Reinartz, Werner J.
2
Shin, Jiwoong
2
Ahern, Lee
1
Ahn, Hoyoung
1
An, Soontae
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Batra, Rajeev
1
Beerli-Palacio, Asunción
1
Bellur, Saraswathi
1
Berkmann, Manuel
1
Bernal, Jorge
1
Chtourou, Saber
1
Dardis, Frank E.
1
Dong, Beibei
1
Du, Rex Yuxing
1
Fagerstrøm, Asle
1
Fang, Eric
1
Fraustino, Julia
1
Gensler, Sonja
1
Griffin, Jan
1
Harmon-Kizer, Tracy R.
1
Huang, Guanxiong
1
Huang, Minxue
1
Jin, Hyun Seung
1
Kang, Hannah
1
Karson, Eric
1
Keller, Kevin Lane
1
Kim, Nam Young
1
Korai, Bernard
1
Korgaonkar, Pradeep
1
Larsen, Nils Magne
1
Lee, Yoon-Joo
1
Leeflang, Peter
1
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Journal of marketing
Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
80
Journal of business research : JBR
43
International journal of internet marketing and advertising : IJIMA
42
Journal of marketing communications
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of retailing and consumer services
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
European journal of operational research : EJOR
14
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Marketing science
11
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of marketing research
10
Young consumers : insight and ideas for responsible marketers
10
European journal of marketing : EJM
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Marketing intelligence & planning
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
European research studies
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of advertising
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
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ECONIS (ZBW)
28
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1
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10
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28
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1
Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei
;
Zhuang, Mengzhou
;
Fang, Eric
;
Huang, Minxue
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
Saved in:
2
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
3
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
4
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
5
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
6
Serial position effects on native advertising effectiveness : differential results across publisher and advertiser metrics
Wang, Pengyuan
;
Xiong, Guiyang
;
Yang, Jian
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 82-97
Persistent link: https://www.econbiz.de/10012175893
Saved in:
7
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
8
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
9
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
10
The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance
Kim, Nam Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011979252
Saved in:
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