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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketing"
~type_genre:"Article in journal"
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Marketing
Sales promotion
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Consumer behaviour
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16
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Advertising effects
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price promotion
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Bradlow, Eric T.
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Chandon, Pierre
1
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Kumar, Divesh
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Kumar, Satish
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Journal of marketing
Journal of promotion management : innovations in planning and applied research
Industrial marketing management : the international journal for industrial and high-tech firms
3
Acta Universitatis Danubius / Oeconomica
2
European research studies
2
Inventi impact: retailing & consumer services
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Journal of business-to-business marketing
2
Administrative Sciences : open access journal
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Athens journal of business & economics : AJBE
1
Business and Economic Research : BER
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Die Erde : journal of the Geographical Society of Berlin ; Zeitschrift der Gesellschaft für Erdkunde zu Berlin
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European journal of marketing : EJM
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IIMB management review
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International economics & finance journal : (IEFJ)
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of international economic review
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Modern economy
1
The journal of business & industrial marketing
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The journal of consumer marketing
1
The journal of personal selling & sales management : JPSSM
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The journal of product & brand management
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ECONIS (ZBW)
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A bibliometric history of the Journal of Promotion Management : 1992-2019
Kumar, Satish
;
Spais, George S.
;
Kumar, Divesh
;
Sureka, Riya
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 97-120
Persistent link: https://www.econbiz.de/10012179107
Saved in:
2
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
3
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
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