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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~subject:"Customer integration"
~subject:"Virales Marketing"
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Subject
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Customer integration
Virales Marketing
Consumer behaviour
732
Konsumentenverhalten
732
Online retailing
460
Online-Handel
460
Social Web
367
Social web
367
Internet marketing
291
Online-Marketing
290
E-commerce
250
Electronic Commerce
249
Beziehungsmarketing
214
Relationship marketing
214
Einzelhandel
180
Retail trade
180
Customer satisfaction
137
Kundenzufriedenheit
137
Viral marketing
135
Brand management
107
Markenführung
107
Brand image
82
Markenimage
82
Dienstleistungsqualität
76
Service quality
76
Confidence
74
Vertrauen
74
Distribution channel
69
Vertriebsweg
69
Website
67
Advertising effects
65
Werbewirkung
65
Social media
54
Advertising
53
Emotion
51
Werbung
51
Innovation adoption
50
Innovationsakzeptanz
50
Internet
50
Kundenintegration
43
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6
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Article
168
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168
Aufsatz in Zeitschrift
168
Case study
3
Fallstudie
3
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English
168
Author
All
Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Flavián Blanco, Carlos
3
Janakiraman, Ramkumar
3
Abbasi, Amir Zaib
2
Baabdullah, Abdullah Mohammed
2
Bambauer-Sachse, Silke
2
Carlson, Jamie
2
Dahl, Darren W.
2
De Angelis, Matteo
2
Ding Hooi Ting
2
Hua, Lian-Lian
2
Kannan, P. K.
2
Lu, Shijie
2
Ludwig, Stephan
2
Mangold, Sabrina
2
Moro, Sérgio
2
Park, Jungkun
2
Pitt, Leyland F.
2
Pozharliev, Rumen
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Rishika, Rishika
2
Septianto, Felix
2
Shankar, Amit
2
Shareef, Mahmud Akhter
2
Skiera, Bernd
2
Tafesse, Wondwesen
2
Trusov, Michael
2
Voola, Ranjit
2
Wang, Xin
2
Woratschek, Herbert
2
Zhang, Yu
2
Acikgoz, Fulya
1
Adamopoulos, Panagiotis
1
Agnihotri, Arpita
1
Agrawal, Shiv Ratan
1
Ahn, Jiseon
1
Akdim, Khaoula
1
Akram, Muhammad Shakaib
1
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Published in...
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Journal of marketing
Journal of retailing and consumer services
Psychology & marketing
Journal of business research : JBR
185
International journal of hospitality management
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
International journal of internet marketing and advertising : IJIMA
57
Tourism management : research, policies, practice
52
Information systems research : ISR
51
Journal of marketing communications
43
Electronic commerce research
39
Journal of management information systems : JMIS
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Journal of electronic commerce research : JECR
33
Journal of hospitality marketing & management
33
Technological forecasting & social change : an international journal
33
International journal of contemporary hospitality management
32
International journal of electronic marketing and retailing : IJEMR
32
Journal of internet commerce
32
International journal of advertising : the quarterly review of marketing communications
29
International journal of technology marketing : IJTMkt
29
The journal of product & brand management
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of marketing management : MM
25
Journal of travel and tourism marketing
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of advertising : the review of marketing communications
24
Journal of promotion management : innovations in planning and applied research
24
SpringerLink / Bücher
24
Journal of advertising research
21
Journal of strategic marketing
20
International journal of consumer studies
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
The journal of services marketing
19
Business horizons
18
European journal of marketing : EJM
18
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Source
All
ECONIS (ZBW)
168
Showing
1
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10
of
168
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
3
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
4
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
5
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
6
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
7
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
8
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
9
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
10
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
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