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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of service management"
~person:"Bilstein, Nicola"
~person:"Selnes, Fred"
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Customer value
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Kundenwert
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Bilstein, Nicola
Selnes, Fred
Kumar, V.
7
Bolton, Ruth N.
4
Hutt, Michael D.
4
Skiera, Bernd
4
Tarasi, Crina O.
4
Walker, Beth A.
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Edvardsson, Bo
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Journal of marketing
Journal of service management
Rethinking marketing : developing a new understanding of markets
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ECONIS (ZBW)
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Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
2
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
3
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
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