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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of service management"
~person:"Fisk, Raymond P."
~person:"Selnes, Fred"
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Customer value
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Kundenwert
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B-to-B-Marketing
2
Business-to-business marketing
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Market segmentation
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Marktsegmentierung
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Portfolio selection
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Fisk, Raymond P.
Selnes, Fred
Kumar, V.
7
Bolton, Ruth N.
4
Hutt, Michael D.
4
Skiera, Bernd
4
Tarasi, Crina O.
4
Walker, Beth A.
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Edvardsson, Bo
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Petersen, J. Andrew
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Journal of marketing
Journal of service management
Rethinking marketing : developing a new understanding of markets
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ECONIS (ZBW)
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Understanding value co-creation in complex services with many actors
Pinho, Nelson
;
Beirão, Gabriela
;
Patrício, Lia
;
Fisk, …
- In:
Journal of service management
25
(
2014
)
4
,
pp. 470-493
Persistent link: https://www.econbiz.de/10010405220
Saved in:
2
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
3
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
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