//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing Communications"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketingmanagement
8
Communication
4
Consumer behaviour
4
Kommunikation
4
Konsumentenverhalten
4
marketing communications
4
Advertising
3
Brand management
3
Internet marketing
3
Markenführung
3
Marketing
3
Marketing communications
3
Online-Marketing
3
Werbung
3
Social Web
2
Social web
2
Advertising effects
1
Africa
1
Afrika
1
Brand image
1
Branding
1
Competition
1
Consumer packaged goods
1
Decision
1
Digital communications
1
Digital marketing
1
Digital media
1
Digital platform
1
Digitale Medien
1
Digitale Plattform
1
E-commerce
1
Electronic Commerce
1
Emojis
1
Entscheidung
1
Government
1
Integrated marketing communications
1
Local public transport
1
Markenimage
1
Marketing effectiveness
1
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
2
Book section
2
Language
All
English
8
Author
All
Kumar, V.
2
Adeola, Ogechi
1
Adisa, Isaiah
1
Affonso, Felipe M.
1
Batra, Rajeev
1
Cheng, Yimin
1
Greene, Mallik
1
Janiszewski, Chris A.
1
Katuse, Paul
1
Keller, Kevin Lane
1
Kushwaha, Tarun
1
Mogaji, Emmanuel
1
Nguyen Phong Nguyen
1
Orazi, Davide Christian
1
Paulich, Brianna JeeWon
1
Petersen, J. Andrew
1
Pong Yuen Lam
1
Ranjan, Bhoomija
1
Su, Lei
1
Twum, Kojo Kakra
1
Wong, Vincent Chi
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of the Academy of Marketing Science
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
European journal of marketing : EJM
17
Journal of marketing communications
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Corporate communications : an international journal
5
European journal of marketing
4
Business horizons
3
Central European business review : CEBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business strategy
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing
2
Journal of strategic marketing
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Marketing intelligence & planning
2
Palgrave Studies of Marketing in Emerging Economies
2
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
Springer eBook Collection
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
African journal of business and economic research : AJBER
1
Asia Pacific journal of marketing and logistics
1
Baltic Journal of Economic Studies
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
California management review
1
Cogent business & management
1
Comparative economic research : Central and Eastern Europe
1
Conference proceedings Trends in Business Communication 2020
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
2
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
3
Introduction to public sector
marketing
communications
in Africa
Adeola, Ogechi
;
Katuse, Paul
;
Twum, Kojo Kakra
;
Adisa, …
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 3-18)
.
2022
Persistent link: https://www.econbiz.de/10013415039
Saved in:
4
Marketing
communications
strategies for public transport organisations
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 41-68)
.
2022
Persistent link: https://www.econbiz.de/10013415059
Saved in:
5
When less is more: how mindset influences consumers' responses to products with reduced negative attributes
Wong, Vincent Chi
;
Su, Lei
;
Pong Yuen Lam
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012271521
Saved in:
6
Integrating
marketing
communications
: new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
7
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
8
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->