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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Produktentwicklung"
~type_genre:"Article in journal"
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Consumer behaviour
Produktentwicklung
Konsumentenverhalten
543
Relationship marketing
289
Beziehungsmarketing
288
Marketing management
205
Marketingmanagement
205
USA
192
United States
192
Brand management
153
Markenführung
153
Customer satisfaction
123
Kundenzufriedenheit
123
Brand image
115
Markenimage
115
Marketing
113
Innovation
99
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96
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96
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96
Supplier relationship management
96
Salespeople
95
Verkaufspersonal
95
Theory
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Theorie
85
Firm performance
82
Internet marketing
82
Online-Marketing
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Unternehmenserfolg
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Marktforschung
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80
Brand
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Markenartikel
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New product development
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Marketingtheorie
71
Einzelhandel
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599
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Article in journal
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599
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Grewal, Dhruv
16
Kumar, V.
14
Homburg, Christian
9
Palmatier, Robert W.
9
Hennig-Thurau, Thorsten
7
Houston, Mark B.
7
Hoyer, Wayne D.
7
Bagozzi, Richard P.
6
Dahl, Darren W.
6
Haws, Kelly L.
6
Srinivasan, Raji
6
Verhoef, Peter C.
6
Zhang, Jonathan Z.
6
Bijmolt, Tammo H. A.
5
Inman, J. Jeffrey
5
MacInnis, Deborah J.
5
Puzakova, Marina
5
Walker Reczek, Rebecca
5
White, Katherine
5
Wieseke, Jan
5
Alavi, Sascha
4
Biswas, Dipayan
4
Bleier, Alexander
4
Brasel, S. Adam
4
Calantone, Roger J.
4
Chandrasekaran, Deepa
4
Fang, Eric
4
Fuchs, Christoph
4
Hagtvedt, Henrik
4
Hamilton, Ryan
4
Harmeling, Colleen M.
4
Herrmann, Andreas
4
Kukar-Kinney, Monika
4
Kushwaha, Tarun
4
Kwak, Hyokjin
4
Lam, Son K.
4
Lehmann, Donald R.
4
Libai, Barak
4
Luo, Xueming
4
Melnyk, Valentyna
4
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Journal of marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
2,047
Journal of retailing and consumer services
1,933
International journal of consumer studies
756
International journal of hospitality management
729
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
The journal of product & brand management
404
Asia Pacific journal of marketing and logistics
399
The journal of product innovation management : an international publication of the Product Development & Management Association
388
Management science : journal of the Institute for Operations Research and the Management Sciences
378
Journal of marketing research : JMR
360
European journal of marketing : EJM
358
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Technological forecasting & social change : an international journal
335
Journal of marketing management : MM
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Journal of international consumer marketing
313
Journal of travel and tourism marketing
313
Marketing letters : a journal of research in marketing
306
Journal of retailing
304
Cogent business & management
300
Journal of marketing communications
296
International journal of retail & distribution management
293
Tourism management : research, policies, practice
293
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
Journal of consumer behaviour : an international research review
288
Journal of fashion marketing and management
288
The journal of consumer marketing
284
The international review of retail, distribution and consumer research
273
The journal of services marketing
266
International journal of contemporary hospitality management
264
Journal of business ethics : JOBE
261
Industrial marketing management : the international journal for industrial and high-tech firms
260
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
251
Journal of hospitality marketing & management
243
Food policy : economics planning and politics of food and agriculture
240
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ECONIS (ZBW)
599
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599
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1
AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo
;
Lee, Hyejin
;
Kim, Michelle Yoosun
;
Kim, SunAh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 785-801
Persistent link: https://www.econbiz.de/10014326643
Saved in:
2
Ask for reviews at the right time : evidence from two field experiments
Jung, Miyeon
;
Ryu, Sunghan
;
Han, Sang Pil
;
Cho, Daegon
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10014325376
Saved in:
3
Before or after? : the effects of payment decision timing in pay-what-you-want contexts
Raghabendra Pratap KC
;
Mak, Vincent
;
Ofek, Elie
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 618-635
Persistent link: https://www.econbiz.de/10014325392
Saved in:
4
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
5
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
6
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
7
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
8
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
9
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
10
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
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