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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Foscht, Thomas"
~person:"Neslin, Scott A."
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Beziehungsmarketing
4
Relationship marketing
4
Customer value
3
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Consumer behaviour
2
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2
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Foscht, Thomas
Neslin, Scott A.
Kumar, V.
17
Palmatier, Robert W.
17
Homburg, Christian
13
Wieseke, Jan
9
Lam, Son K.
7
Ruyter, Ko de
7
Grewal, Dhruv
6
Scheer, Lisa K.
6
Verhoef, Peter C.
6
Fang, Eric
5
Steinhoff, Lena
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Voorhees, Clay M.
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Alavi, Sascha
4
Fornell, Claes
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4
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4
Harmeling, Colleen M.
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Hult, G. Tomas M.
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Rapp, Adam
4
Schmitz, Christian
4
Zhang, Jonathan Z.
4
Ahearne, Michael
3
Bleier, Alexander
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Bornemann, Torsten
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Brady, Michael K.
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Evans, Kenneth R.
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Evanschitzky, Heiner
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Falk, Tomas
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Gremler, Dwayne D.
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Grégoire, Yany
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Haumann, Till
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Hoyer, Wayne D.
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Jarvis, Cheryl Burke
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Kashmiri, Saim
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Klarmann, Martin
3
Kozlenkova, Irina V.
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Journal of marketing
Journal of the Academy of Marketing Science
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
SpringerLink / Bücher
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Journal of retailing
3
Lehrbuch
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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European journal of marketing
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Journal of retailing and consumer services
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From Little's law to marketing science : essays in honor of John D.C. Little
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Gern geschehen - Unternehmensnachfolge in Familienbetrieben
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Handbook of research on customer equity in marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Series in Quantitative Marketing
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International journal of retail & distribution management
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International series in quantitative marketing
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Internationalisierung von Vertrieb und Handel
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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MSI reports : working paper series
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Marketing letters : a journal of research in marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Springer eBook Collection / Business and Economics
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The history of marketing science
1
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
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ECONIS (ZBW)
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How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
Overcoming the "recency trap" in customer relationship management
Neslin, Scott A.
;
Taylor, Gail Ayala
;
Grantham, Kimberly D.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 320-337
Persistent link: https://www.econbiz.de/10009747845
Saved in:
3
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
4
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
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