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~isPartOf:"Journal of marketing"
~isPartOf:"Kohlhammer Edition Marketing"
~source:"econis"
~subject:"Mobile Marketing"
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Search: subject_exact:"Internet-Werbung"
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Mobile Marketing
Internet marketing
50
Online-Marketing
50
Consumer behaviour
28
Konsumentenverhalten
28
Social Web
26
Social web
26
Viral marketing
15
Virales Marketing
15
Advertising
11
Advertising effects
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Werbung
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Brand management
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Markenführung
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Beziehungsmarketing
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Online retailing
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Online-Handel
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Relationship marketing
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social media
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Electronic Commerce
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Mobile marketing
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Marketing
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Marketing management
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word of mouth
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Mobilkommunikation
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digital marketing
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influencer marketing
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Auction theory
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Katona, Zsolt
3
Gordon, Brett R.
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Jerath, Kinshuk
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Kollmann, Tobias
2
Narayanan, Sridhar
2
Shin, Jiwoong
2
Wilbur, Kenneth C.
2
Lamberton, Cait
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Pritchard, Marc
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Stephen, Andrew T.
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Journal of marketing
Kohlhammer Edition Marketing
International journal of internet marketing and advertising : IJIMA
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of business research : JBR
7
Business horizons
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Young consumers : insight and ideas for responsible marketers
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Handbook of research on effective advertising strategies in the social media age
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marketing efficiency in tourism : coping with volatile demand
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Rheinwerk Computing
2
Technological forecasting & social change : an international journal
2
Wissenschaftliche Schriften der WWU Münster / 4
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in Consumer Psychology
1
Advances in electronic marketing
1
Advertising, promotion, and new media
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ECONIS (ZBW)
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1
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
2
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
3
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
4
A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
Saved in:
5
Online-Marketing : Grundlagen der Absatzpolitik in der Net Economy
Kollmann, Tobias
-
2013
-
2., aktualisierte und überarb. Aufl.
Persistent link: https://www.econbiz.de/10009757582
Saved in:
6
Online-Marketing : Grundlagen der Absatzpolitik in der Net Economy
Kollmann, Tobias
-
2007
Persistent link: https://www.econbiz.de/10003476517
Saved in:
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