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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~subject:"Business-to-business marketing"
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Business-to-business marketing
Marketing management
216
Marketingmanagement
216
Consumer behaviour
56
Konsumentenverhalten
56
Marketing
38
USA
33
United States
33
Beziehungsmarketing
19
Relationship marketing
19
Brand management
18
Markenführung
18
Firm performance
16
Unternehmenserfolg
16
Brand image
15
Internet marketing
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Markenimage
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Online-Marketing
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Advertising effects
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Market research
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Marktforschung
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Werbewirkung
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KMU
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SME
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Advertising
9
Brand
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Markenartikel
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Werbung
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Marketing strategy
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Marketing theory
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Marketingtheorie
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B-to-B-Marketing
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Social Web
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Social web
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Strategic management
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marketing strategy
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Grewal, Rajdeep
2
Chakravarty, Anindita
1
Hahn, Alexander
1
Homburg, Christian
1
Hwang, Ki-Soon
1
Hänninen, Nora
1
Johnson, Michael
1
Karjalouto, Heikki
1
Kumar, Alok
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Lilien, Gary L.
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Lowe, Sid
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Moliner-Tena, Miguel-Angel
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Rod, Michel
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Segarra-Moliner, Jose-Ramon
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Shi, Huanhuan
1
Smith, Terry
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Sridhar, Shrihari
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Sánchez-García, Javier
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Wilczek, Halina
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Journal of marketing
Marketing intelligence & planning
Psychology & marketing
Industrial marketing management : the international journal for industrial and high-tech firms
84
The journal of business & industrial marketing
46
Journal of business-to-business marketing
23
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Journal of business research : JBR
6
Gabler Edition Wissenschaft
5
Journal of the Academy of Marketing Science
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Handbook of business-to-business marketing
3
Journal of customer behaviour
3
Journal of marketing communications
3
Berichte aus der Betriebswirtschaft
2
Business-to-Business-Marketing
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal for international business and entrepreneurship development
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management
2
Naše gospodarstvo : NG
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Schriftenreihe angewandtes B2B-Marketing
2
Springer eBook Collection
2
The journal of personal selling & sales management : JPSSM
2
Wiley series on marketing management
2
Administrative Sciences : open access journal
1
Advanced digital marketing strategies in a data-driven era
1
Advances in services marketing
1
Amfiteatru economic : an economic and business research periodical
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Arbeitspapiere aus der Fakultät für Wirtschaftsingenieurwesen / Hochschule Mannheim
1
Asia Pacific journal of marketing and logistics
1
Aufbruch : Ingredient Branding schafft Werte
1
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ECONIS (ZBW)
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1
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
2
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
3
Context into text into context : marketing practice into theory, marketing theory into practice
Smith, Terry
;
Williams, Tom
;
Lowe, Sid
;
Rod, Michel
; …
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10011447936
Saved in:
4
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
5
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
6
Relationship quality in business to business : a cross-cultural perspective from universities
Segarra-Moliner, Jose-Ramon
;
Moliner-Tena, Miguel-Angel
; …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 196-215
Persistent link: https://www.econbiz.de/10009760687
Saved in:
7
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
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